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Careers in Photoshop

10 Essential Graphic Design Tools Every Designer Should Know

By admin March 31, 2023

One of the great occupations nowadays is designing. Graphic designing is the craft we do while producing visual content to spread and express our message. Graphics, styles, and colors are used extensively in this technology to convey ideas through print design, the internet, and social media. Additionally, to help with various graphics, the best graphic design tools are available in the market – if you just look!

Importance of Graphic Designing

A company presents information to consumers (or prospective consumers) and other stakeholders through graphic design. Without it, a business would be unable to reach customers and market heights. Hence, let’s read more about the advantages of graphic designing.

Your brand can create and maintain a lasting impression with good graphic designs.
It is a tool that will improve your ability to communicate with stakeholders effectively and supports establishing your brand.
It facilitates an effective and appealing presentation of your ideas and products/services.
Good designs help retain the audience’s interest longer.

Additionally, graphic design can increase sales, establish credibility, and elevate customer expectations. However, to do all of this, you need the right tools and abilities to showcase your talent. Let’s look at some of the best graphic design tools to improve your graphics.

10 Best Graphic Design Tools

All visual designers need reliable tools with all the attributes required to produce excellent graphic designs. Thus, if you are a graphic designer, this list of the best graphic design tools may assist you in perfecting your portfolio and advancing your career.

Affinity Designer

Affinity Designer is a sophisticated graphic design software tool that even amateur designers can use. With a comparable set of design tools and user-friendly capabilities, it offers a less expensive alternative to Adobe Illustrator. Without needing to open another program, the software’s dual environment lets you work in pixel and vector art worlds.

Affinity Designer’s flexible grid system is one of its best features. This tool allows designers to create grids for isometric video game visuals, logos, and more. Thanks to the snapping feature, designers may easily lock and position objects and elements using grids, alignment guides, shapes, and other tools.

Inkscape

For those on a tight budget or who strictly support the open-source movement, Inkscape is the ideal platform for illustration work. You may also work with image formats like SVG, which is built-in natively into the Inkscape graphics processor tool.

Blender

For graphic artists looking for a complete, open-source solution for their 3D animation and design needs, Blender is considered one of the best graphic design tools. Blender provides all the tools you need to produce models suitable for production.

Grease pencil mode, one of Blender’s best features, makes it simple to produce vector-based artwork, animations, comics, sculptures, and other media. The program is free to use and accessible on Windows, Mac, and Linux, making it an excellent choice for designers on a small budget.

Pixlr

Pixlr has become one of the top online image editing programs for many good reasons. You can access fully optimized mobile and desktop apps and the flexible image editor within your browser. You will have a lot of freedom to edit your images wherever you choose. There are countless font styles, photo effects, and endless time for experimentation.

Canva

Whether a novice or an expert, Canva is a tool for everyone. It is particularly useful for those who lack design knowledge because it only takes a few clicks to transform you into a designer. If you’re a first-time user of the platform, you may also go through a rapid learning procedure to help you understand it even faster.

Additionally, Canva allows you to design anything you need for social media, websites, blogs, newsletters, logos, and presentations. When using Canva, the power to produce design gems is in your hands with creative templates.

GIMP

A wide range of functions for photo enhancing and digital retouching are available in the flexible graphics editing program GIMP. The highly customizable interface of GIMP lets you choose the color scheme, icon sizes, spacing, and toolsets.

Moreover, it provides transparent virtual file system support, enabling users to load and save files from distant sites utilizing protocols like FTP, HTTP, and SFTP/SSH. If you need a feature set equivalent to Adobe Photoshop but can’t afford a license, GIMP is a wonderful substitute.

PicsArt’s Photo Editor

You don’t always need to use these sophisticated tools when altering images. In many cases, PicsArt’s Photo Editor will do the trick and assist you in producing a true photographable masterpiece. Additionally, the instrument is easily accessible and cost-free, so you can use it immediately. Additionally, the procedure of image enhancement and styling is rather simple. You can quickly produce a finished product and present it to your client.

Adobe Illustrator

Leading vector design software Adobe Illustrator provides various tools and capabilities to help users create beautiful artwork, logos, illustrations, and graphics.

The drag-and-drop features in Adobe Illustrator’s user interface make it more effective yet open to customization and accessibility. Designers can edit many artboards simultaneously using the in-panel editing functionality, and the software is very adaptable to Mac and Windows devices. Illustrator’s interfacing capability with other Adobe applications is one of its main benefits.

Autodesk Sketchbook

For creative professionals like architects, designers, and concept artists, Autodesk Sketchbook is a painting and drawing tool that can be accessed on desktop and mobile devices. Its extensive toolset, specifically created for artists and designers, includes drawing and line-work tools, brushes, textures, gradients, and blending modes.

The tool is frequently used for painting, drawing, and quickly producing artwork in addition to picture editing. It also offers many features like brush blending, simple gradients, perspective guides, rulers, and distort transform. A different animation style called “Flipbook” is also available in Sketchbook.

PixTeller

PixTeller is the best for having a large selection of pre-designed templates. It immediately sets itself apart from competing for online graphic design tools by combining an image editor with an animation creator. To help you create great graphic designs, you get a good amount of predefined templates, pictures, graphics, styles, and effects.

Wrapping Up

The use of graphic design has changed along with technological developments. It incorporates the digital realm into a virtual reality beyond print media. The best aspect is that you don’t need to invest a lot of money to begin learning graphic design.

Although many graphic designers have a natural skill for creating masterpieces, being a natural-born artist is not necessary to produce good designs. However, with some effort, graphic design is a skill that can be easily learned, just like anything else, with the help of the best graphic design tools mentioned above.

Animation V/S Graphic Design

The Role of a Graphic Designer in Marketing and Advertising

By admin March 23, 2023

Maintaining a profitable firm depends heavily on advertising. You may build your new consumer clientele and keep coming back to clients by using effective promotional techniques. An important part of marketing and advertising is graphic design.

Graphic designers are in charge of developing and conveying concepts that educate, motivate, and fascinate consumers. They produce the production design and layout for various media, including brochures, periodicals, corporate reports, and ads, either manually or with computer software.

Thus, a graphic designer in advertising plays a crucial role in combining their passion for art with technology to communicate ideas with clients. The impact of graphic design on consumers is significant and serves as the primary determinant of whether they will purchase the specific good or service featured in the advertisement. Here are some explanations as to why having good graphic design will increase the efficacy of your advertising strategies.

What Does a Graphic Designer Do in Marketing and Advertising?

Graphic designers create visual representations to communicate with the audience. They create all the packaging, logos, promotional content, billboards, and posters. Graphic designers use shapes, colors, typography, images, and other design components to communicate ideas to viewers. Since each design reflects the brand as a whole, each has a distinct personality. Thus, graphic designers in marketing and advertising help in the following ways:

Creating Brand Identity

One of the main purposes of graphic design is to distinguish your company from the competition. Your business must have rivals in the industry. Thus, graphic design can leave a lasting impression on your target market and make your brand stand out when done well. They highly recall every brand impression seen by viewers.

Marketers and graphic designers work together to establish a strong link with the brand’s history, vision, and philosophy. Moreover, the graphic design represents your business and conveys to your target market the high levels of professionalism and knowledge you hold.

Helping in Brand Positioning

Every shade, pattern, logo, picture, and message can convey a lot of information about the brand. You can position your brand properly per your needs with a decent design that evokes customer demand. A well-known brand that makes an impact has a high brand recall value.

Effective designs also convey a clear message and encourage customers to choose your firm as their first choice for top-notch goods or services, boosting sales and profits.

Increasing Sales and Profits

Graphic designers can increase business sales if the graphic communicates that your organization provides high-quality goods or services through a distinctive design with precise copywriting. Additionally, graphic design works better when customers can recall the style and color and are exposed to stunning visuals.

Thus, a more appealing design can draw in large numbers of potential clients and draw them closer to your company, increasing sales and profit.

Accurate and Convenient Flow of Information

In today’s busy world, thousands of photographs on social media platforms are often browsed by viewers without being carefully examined. A catchy design will grab people’s attention and spread the targeted message, whereas dull content may damage your business’s marketing efforts.

To reach your target audience, you must execute marketing strategies that build brand awareness and customer trust in your products. Graphic designers in advertising make the information delivered during marketing simpler to read and understandable.

Lead Generation and Conversion

Converting your target market into a loyal customer base is your primary marketing objective. A well-designed leaflet, advertisement, or web landing page can convert potential customers into paying ones. An expert graphic designer in marketing utilizes special call-to-action (CTA) components to persuade the target customer to buy the product or use the service.

If you involve customers in an activity, such as posting a comment or signing up for a website’s newsletter, they will feel like they are a part of the business. Thus, you must consider employing a designer with various design strategies to draw clients to your business and increase public awareness.

Facilitating Effective Communication

Another factor that makes graphic design necessary for on-point advertising is how it communicates your message to potential customers. Motivating visuals can help bring your ideas to life and effectively convey to your audience the specifics of your company and the products and services you provide.

Your advertisements indicate that your business is aesthetically appealing and can meet customers’ needs by using a trendy color palette and distinctive designs, good visuals, effective communication in your designs, and more.

Capturing the Audience’s Attention

Every day, we are inundated with various marketing initiatives. Advertising is present everywhere, both online and offline. Potential buyers and clients must be drawn in, but you must also keep them interested. This is the area where graphic designers in marketing shine. A skilled graphic designer can produce designs that captivate viewers and pique their curiosity.

Your marketing messages will miss the target if you have poor graphic design or have neglected this area of your firm. Thus, you need an effective graphic designer that can aid in capturing the audience’s attention.

Wrapping Up

Graphic design is essential in today’s intensely competitive corporate climate. Businesses need talented graphic designers to produce effective marketing materials. Stunning visuals have evolved into one of the most effective strategies organizations use. Just as beauty can mesmerize us when we look closer, so do graphic designers in advertising aid in luring viewers into discovering what lies beyond. It gives the customers access to an intriguing brand story lying inside.

We live in a world that is increasingly visual-focused. In all its glory, graphic design can be seen everywhere, including on social media, smartphones, and even the streets. Graphic design is, therefore, a crucial component of marketing. If you want to turn your audience into loyal customers of your company, you should always strive to use high-quality and skilled designers. It is a safe decision to hire a graphic designer or seek assistance from expert organizations to develop a strategy they know to meet your requirements.

Careers in Photoshop

Graphic Design for Beginners: A Step-by-Step Guide

By admin February 24, 2023

Graphic design is a visual communication process that combines typography, photography, and illustrations to convey a message or solve a problem. The courses on graphic design for beginners can seem overwhelming for people willing to make their career in this field. Moreover, anyone can become a graphic designer with the right tools, techniques, and creativity.

This guide will provide a step-by-step introduction to graphic design basics, from choosing the right software to understanding design principles, color theory, and styles. With a solid foundation in these areas and a lot of practice, you can create visually appealing designs to communicate your ideas effectively.

Whether you’re pursuing a graphic design course or want to improve your skills, the guide will help you start your journey in graphics design.

Steps for graphic designing for beginners

Step 1: Choose the Right Software

First, you must choose the right software for your purpose. The market offers a wide range of options, with the most prominent ones including Adobe Photoshop, Illustrator, and InDesign. Each program has pros and cons. So you can choose the best that suits your needs and expertise.

For instance, Photoshop is great for photo editing manipulation, while Illustrator is ideal for creating vector graphics and illustrations. InDesign is an excellent option for designing and laying out print materials, such as brochures and magazines.

But ensure to consider your design goals, budget, and experience when making a choice. Opt for free trials or demo versions to determine which software is best for you.

Step 2: Learn the Basics of Design Theory

Before starting with graphic design, you must have a strong understanding of design theory. It includes learning the principles of balance, contrast, hierarchy, and proportion. These principles will guide your design requirements and help you create visually appealing designs. The balance is the visual weight distribution in a design, while the contrast refers to the difference between elements.

Hierarchy is the order of importance of elements in a design, while proportion refers to the relationship between the sizes of elements in a design. By mastering these design principles, you will be able to create designs that are not only aesthetically pleasing but also effectively communicate your message.

Step 3: Familiarize Yourself with Color Theory

Color is crucial in graphic designing and can significantly impact the mood and effect of your designs. It’s essential to understand color theory, including how to use color to create contrast, choose appropriate color palettes, and evoke emotions to create compelling designs. That’s why, you must first study color wheel relationships and experiment with color combinations to find the right one for your designs.

Step 4: Experiment with Different Design Styles

Graphic designing offers many different styles to help you experiment with minimalism, flat design, retro/vintage, and other popular styles. You can find the one per your purpose and design preferences.

It will help you develop a unique style and create your creative identity as a graphic designer. Do not fear to try new things and explore new techniques. Remember, the main goal is to have fun and find your creative voice.

Step 5: Study the Work of Other Designers

The best way to improve your skills and get inspiration for your designs is to study the work of other designers. Look for designers whose work you admire and try to understand why their designs are practical.

Please take note of their use of color, typography, and composition, and try incorporating these elements into your work. It will help you develop your unique style and improve your design skills. Additionally, keeping an eye on current design trends and techniques will keep your skills up-to-date and relevant.

Step 6: Practice, Practice, Practice

The key to becoming a skilled graphic designer is to practice with graphic design tutorials. Start by working on simple design projects and gradually increase the complexity of your designs as you gain confidence.

Try experimenting with different design styles and techniques, be bold, and step outside your comfort zone. Consistency is also essential – set aside some time each day or week to work on design projects. It will help you develop your skills and improve your eye for design.

It’s also helpful to have a portfolio of your work to showcase your abilities and progress. Start by creating a digital portfolio and consider printing a physical copy to showcase your work.

Step 7: Get Feedback

Getting feedback on your designs is an essential part of the learning process and can help you improve your skills as a graphic designer. Share your work with others and ask for constructive criticism. It can come from friends, family, classmates, or online design communities.

Be open-minded and willing to learn from your mistakes. Try to understand the reasoning behind the feedback and use it to improve your designs. Remember that criticism can be hard to hear, but it’s an opportunity to grow as a designer. See feedback regularly, and don’t be afraid to ask for it. The more feedback you receive, the more you’ll be able to improve your skills and grow as a designer.

Step 8: Stay Current with Design Trends

Staying current with design trends is essential to keep your skills sharp and your designs relevant.

Follow design blogs: Many design blogs showcase the latest design trends and techniques. By reading these blogs, you’ll be able to stay up-to-date on the latest design trends and learn new techniques.
Attend design conferences: Attending design conferences is a great way to learn from experienced designers, network with others in the industry, and stay up-to-date on the latest design trends.
Participate in online design communities: There are many online communities where graphic designers share their work, provide feedback, and discuss design trends. Joining these communities is a great way to stay connected with others in the industry and stay up-to-date on the latest design trends.

Conclusion

Graphic design can initially seem intimidating, but you can become a graphic designer with suitable techniques and creativity. By following these steps, you’ll be on your way to becoming a successful graphic designer. Remember to practice, get feedback, and stay current with design trends, and you’ll be creating visually appealing designs in no time.

Scope of Photoshop

Tips and Tricks For Adobe Photoshop

By admin July 21, 2022

Adobe Photoshop is a simple tool to use but difficult to master due to its huge array of features, including adjustments, filters, selection, and more. Hence if you are a beginner at Adobe photoshop, it’s normal to feel overwhelmed. However, you can learn by yourself and get familiar with its core elements and learn how to use the software to create beautiful and compelling graphics.

Effective Tips And Tricks For Adobe Photoshop

To help you get started and improve your skills at the pro level, we have picked up the best tips and tricks that will allow you to work faster in Adobe Photoshop, saving you more precious time.

● Know The Basic Shortcuts In Keyboard

Adobe Photoshop is a hands-on program. Simply put, the software provides plenty of tools for users to edit their artwork and get things done. Since it has a lot of tools, layers, and so on, it would be a hassle to navigate through the options manually.

Therefore, learning shortcut keys will help you increase your workflow efficiently. For example, ‘W’ is the shortcut key for the magic wand tool, while ‘P’ is for the pen tool.

● Practice Your Skills Using Layer Masks

A layer mask is a crucial aspect when you are editing your image. It is an adjustable feature to hide parts of the layer by giving more flexibility rather than deleting the part of the layer while editing the image. This option comes in handy when creating complex images, improving edits to a part of the layer, and crafting out objects to add to another image or document.

● Perform Destructive Edits On New Layers

Every aspiring photographer or animator desires to adjust the colours in their work to make interesting effects, either subtle or eye-popping. In such a situation, you can opt for destructive edits that are made directly to their original copy of the image.

It is possible to undo the edits. However, there will be a limit on the history panel. When you exceed it, you cannot undo it, and the changes will be permanent. So, ensure to perform the destructive edits on new layers, so you can secure both your edited and original images.

● Save The Photoshop Files Properly

Adobe Photoshop is flexible as it will allow you to rearrange your workspace in the way you feel comfortable. Hence, while saving your artwork, make sure you do it correctly and name your file. Organizing the files into folders will let you have a more consistent workflow and allow you to navigate easily through the files for future editing purposes.

The Final Thoughts

Adobe Photoshop is a complex digital go-to application known for its powerful features that will open up the new digital world for you and help you to build stunning artwork. Now that you know the importance of Adobe photoshop skills and its amazing opportunities, growth, and compensation, what are you waiting for?

It’s time to learn what you love and earn what you deserve! Arena Tilak Road provides the best Animation course in Pune, where you will learn and understand every basic thing in Adobe Photoshop, refine your skills, and eventually help you to master the course and elevate your visual content game!

Animation

Career involving Photoshop- Arena Animation

By admin August 2, 2018

The career involving Photoshop in the Media & Entertainment sector is massive. Photoshop opportunities can be found in areas like Film editing, Photo editing, UI design, Digital painting, Matte painting and even more. Aspiring students looking for a career involving Photoshop must first understand the history of Adobe Photoshop.

“There are three keys for good photography: the camera, the lighting and Photoshop” – Tyre Banks

What is Photoshop?

Photoshop is considered to be the most powerful and popular image editing software in today’s market among thousands of image editing software, Photoshop is a graphic raster-based image editing software or in a layman’s language, you can define it as a creative hub. Besides, this also allows you creating whatever you imagine.

What makes Photoshop the most powerful software?

Photoshop allows you to work on layers which helps to work on other images without interacting and mixing the pixel of those images. Moreover, we can add them or delete them at any time we want. Adobe also introduced with CC (creative cloud) which allows working smarter with all adobe application. It also syncs your settings, fonts, and colours – available across your desktop and also on phones.

There are many other features such as Camera Raw Filters, Liquefy, Stylize, etc. which has changed the world and especially changed the life of a graphic designer.

Photoshop is a proprietary software whose license is on yearly as well as monthly bases. Prices of software vary as per the plans introduced by Adobe on the basis of needs of customers. One can purchase software from www.adobe.com

When & who created Photoshop?

Two brother’s from America Thomas Knoll and John Knoll created a software in 1987 which they state as a coincidence and a circumstance that came together at the right time. Thomas used to share his utility routines with John. John requested Thomas for more tools as he was interested in creating graphic images. After a lot of brainstorming and discussions, Thomas combined all the tools into a single application and named it as Photoshop. Prior to that, there were few other names such as Display, Image Pro, Photo Lab. The brother’s sold the distributed license to Adobe system in the year 1998 and the first version ‘Photoshop 1.0’ was released on 19 February 1990.

Photoshop gave the extensive power to Print and Publishing business and Multimedia industries as well. “The Abyss” was the first movie to use Photoshop and John Knoll himself worked as a graphic designer for this movie, while Thomas Knoll is still working with Adobe system on the updates. Adobe Lightroom, one of his recent updates is a Camera Raw Plugin.

Usage of Adobe Photoshop in Industries:

Career involving Photoshop — Percentage of industries using Photoshop

As per the survey of idatalabs, Photoshop in Graphics and Photo Editing categories is considered to have about 41.8% of market share. There are 168,609 companies that use Photoshop out of which 79,528 of companies are of United States and 5,937 companies are of India. Moreover, people are not aware that software industries (12,255) are the largest customers for Photoshop, whereas the design companies are only 3,444.

Few companies that use Adobe Photoshop:

iHeartMedia
Creative Circle, LLC
The UPS Store
Sinclair Broadcast Group
Townsquare Media Inc.

The Career involving Photoshop in the Media & Entertainment industries:

Many people have a misconception that every graphic designer ends up as an animator or in the entertainment industry whereas there is massive Career involving Photoshop in Branding, product design and even more.

Branding:

logo

Branding is not only a method of communication but also it is a way of providing a unique identification to a company which help in giving recognition to a company. Now, what a designer has to do with branding? A designer is the one who designs logos, letterheads, posters, broachers, pamphlets and even more for the company.

Product design:

Every day we get acquainted with new products on the market, ever imagined what is the process behind it? Product designing is putting creativity and logic together. An Idea or a concept is a root of all creation which is then followed by preparing a 3d model on the software like Maya, 3Ds Max and even more, texturing the product is done in Photoshop.

Multimedia Design:

Multimedia designers are basically who combines various graphics, text, audios, animation together it is used in the gaming industry, e-learning, web development and even more. Various software like Photoshop, Premium, Audition is used for multimedia designing, Photoshop is used for image manipulation, image editing etc.

Films:

Everyone loves watching movies and T.V shows. Have you ever imagined how these characters are flying or how the city destroyed in superhero and sci-fi movies? Well, the answer is simple “Visual effects – VFX”, which requires software such as Nuke, Photoshop, Premier.

Careers involving Photoshop in the distinctive field:

There are various other Careers involving Photoshop in the distinctive field. Listed below are some of the career options:

Photography
Graphic designer
Web designer
Retoucher
UI/UX designer
Digital Artist
Art Director

Usage of Photoshop in other Software

There some software that needs Photoshop for texturing and matte painting like Autodesk Maya, Nuke and even more. Above all, it also helps in widening your career options in photoshop even more such as:

Texture artist
Matte painter
Modelling artist
Accessory artist
Compositor
3D CAD Designer

Other Career involving Photoshop:

Along with the above-mentioned fields other career involving Photoshop is freelancing, there is enormous work to get online some of the websites where a freelancer can find works are www.upwork.com, www.freelancer.com, and even more and another option is www.behance.net by “Adobe” where they provide a platform to showcase one’s work and discover others creative work.

Where to Start From:

Many students who want to opt. designing as a career has a common question “where do I start from ?”. Self-learning can always be an option through online tutorials, blogs, books, etc. but one has to be committed towards it and spent at least 2 to 3 hours daily. Another option is joining a college or institute which provides you with a degree or a diploma this obviously will help you but to some extent, because this field solely depends on ones potential and creativity. Arena Animation Institute of animation is a great option but why?

Arena Animation believes in providing practical knowledge over theoretical, they provide multiple course options such as

Digital marketing
Animation
Multimedia
VFX
Web Design
Broadcast

Arena animation prepares equips its students with the skills required to become employable professionals in the Media and Entertainment Industry through latest tools and technology, honing talent with technique, Real Time exposure via formal and informal events and even more.

Himanshu Pal, Student

Arena Animation Tilak Road