Animation V/S Graphic Design


What is motion graphics?

“Motion Graphics, a compelling form of visual communication, involve the animation of visual content to convey stories, messages, and enhance the overall viewer experience. They seamlessly blend text, images, music, and artwork to create captivating and dynamic visual narratives. To illustrate, picture a video that integrates moving text, animated logos, transitions, and dynamic graphics to convey ideas or promote a product.

What is infographics?

As for infographics, they serve as visual representations of data, facts, or information, designed to simplify complex concepts in an easily understandable, concise, and visually appealing manner. Utilizing images, graphics, diagrams, symbols, and minimal text, infographics effectively communicate ideas, making them clear and engaging. They are commonly employed for analyzing data, elucidating intricate systems, storytelling, and simplifying complex information.”

Key Components of an Infographic:

Visual Elements: Enhance accessibility and engagement through designs, symbols, pictures, and illustrations.

Text: Facilitate understanding with concise language, offering labels, explanations, and background information.

Diagrams and Charts: Improve data visualization through various charts, graphs, and diagrams depicting patterns, comparisons, or proportions.

Flow and Structure: Ensure clarity and cohesion with thoughtful organization, guiding viewers logically through the content.

Importance of Motion Graphics and Infographics

In visual communication, both assets play vital roles, each with unique advantages. Let’s delve into their significance.

Motion Graphics: Dynamically transform objects over time, adding life and impact, often accompanied by narratives or music.

Infographics: Visually represent data statically, using charts, graphs, symbols, and images, without involving movement.

Strategically using both in digital marketing can significantly enhance engagement and effective information conveyance.


“Motion Graphics: These are pre-planned animations, typically passive, not requiring viewer interaction, telling stories with animation, transitions, and visual effects.

Infographics: While also passive, infographics may include interactive elements for further exploration.

Communication Approach:

Motion Graphics : employ animation, transitions, and dynamic elements to effectively narrate stories and convey messages, often incorporating visual effects to enhance emotional engagement.

Infographics : In contrast, Infographics offer a structured and visually oriented means to present information, facts, or data, with a layout that highlights key aspects for easy comprehension and clarity.

Complexity and Specifics:

Motion Graphics: Dynamic visuals allow intricate designs with complex actions and enhancements.

Infographics: Emphasizing simplicity, they offer a straightforward style for data presentation.

Term of Commitment:

Motion Graphics: Employ animation to maintain audience interest, encouraging longer viewing.

Infographics: No time constraints, enabling quicker engagement.

Use and Execution:

Motion Graphics: Applied in films, commercials, media, and storytelling to impact communication.

Infographics: Used in publications, reports, presentations, and websites for elegant data communication.

Indeed, both Motion Graphics and Infographics offer promising and satisfying professional prospects, particularly in the present advanced age where visual communication is exceptionally esteemed. Here’s the reason a career opportunities in either field can reward: 


Visual content is an increasingly potent tool for diverse organizations. Infographics and Motion Graphics are in high demand for data analysis, presentations, marketing, advertising, and education.

Association and Communication:

Visual materials engage and convey ideas more effectively than text. Experts in Infographics and Motion Graphics craft compelling and logical content.


Infographics and Motion Graphics flexibly serve various media: web, virtual environments, TV, presentations, textbooks, and more. Their versatility offers extensive possibilities and applications.

Innovative Communication:

Both disciplines allow ample room for creative expression and innovation. Specialists can experiment with layouts, variations, animations, and designs to convey their messages effectively.

Expertise Improvement:

Capability in an assortment of programming devices, visual communication, movement, video altering, story, information examination, and animation are only a couple of the capacities that might be created through work-moving Motion Graphics or Infographics.

Career Opportunities:

Profession Development and Open Doors: Those in motion graphics and infographics can advance to senior roles like art director or creative director or specialize in areas like 3D animation or data visualization with expertise and a strong portfolio.

Opportunities for Self-Employment:

Self-Employment Options: Many infographics and motion graphics experts often work as freelancers, granting them the flexibility to select projects aligned with their skills and interests.

Placement Help:

Numerous reputable institutions offer job placement assistance, facilitating connections with firms seeking motion graphics and infographics professionals, thus opening valuable doors.

Consistent Learning and the Evolving Industry:

Continuous Learning and Evolving Industry: As technology and design trends evolve, so do infographics and motion graphics fields. This creates opportunities for ongoing education and staying updated on new techniques and tools.

Success in these fields relies on maintaining a robust portfolio, staying abreast of industry trends, continuously honing skills, and networking with peers. In visual communication, careers in motion graphics, infographics, or both can be personally and professionally rewarding.

Since the evolution of humans, we have come a long way, adding various elements, including letters, words, and dialects, through the diverse communication systems and languages across. In the past decades, the evolution of computer technology has introduced graphics design. 

As technology advances faster, graphics design tools are expanding with widespread applications in various fields. It has led to massive growth in the graphics design industry resulting in the development of industry-ready graphics design education and opening new career opportunities for young talented graphic designers.

Graphics design education

Graphics designing is an amalgamation of art and technology that equips us with the tool to articulate and communicate ideas through non-verbal visual elements with the world. Experts identify eight types and graphics designs as follows:

  • Visual identity graphic design
  • Marketing and advertising graphic design
  • User interface graphic design
  • Publication graphic design
  • Packaging graphic design
  • Motion graphic design
  • Environment graphic design
  • Art and illustration graphic design

Owing to the expanse of graphics design modalities, students from various backgrounds can choose a career path in the industry. Many graphics design institutes in Pune offer exclusive courses in the discipline. They can be mainstream or short-term programs.

  • Bachelor of Design (B. Des) in graphics designing

It is a four-year, semester-based undergraduate program with a comprehensive course structure that provides an in-depth understanding of the discipline. Students learn the principles of design and technologies implemented in the field.

Students who have passed 10+2 standards from a recognized education board, without restriction on the stream, are eligible to pursue B. Des. The aspirants must appear for the entrance exam stipulated by institutes. It comprises written tests, drawing tests, and interviews. Entrance exams for some institutes do not conduct interviews.

Students can opt for specialisations, which include Fashion Designing, Interior Designing, Accessory Designing, Textile Designing, Graphic Designing, Multimedia Designing, VFX Design, Visual Communication, and Game Designing. The curriculum includes CAD, CAM, product development, marketing, specialisation-specific, vocational, elective subjects, and personality and skill development subjects.

In addition, top institutes organise co-curricular events, including seminars, guest lectures from accomplished designers, presentations, designing competitions, and workshops. It encourages students to take initiatives for self-development and broadens their perspectives in graphics design. Nevertheless, they introduce new ideas and improve their knowledge.

Institutes exclusively dedicated to graphic design education strive towards building a foundation for the career of their students by providing opportunities to make a place for them in a company. They exhibit collaborations with various industries, which offer internship and employment opportunities to exceptional students who prove their technical capabilities and creativity in graphics design.

  • Master of Design (M. Des) in graphics designing

It is a 2-year postgraduate program for students who want to specialise in graphics design. The course helps students deepen their knowledge and hone skills in graphics design.

Students with an undergraduate degree or diploma in design are eligible for the program. Candidates with a bachelor’s degree in architecture or engineering can also take up the course. The selection of candidates is based on the merits achieved in the common entrance exam for design (CEED) for B. Des candidates, while applicants holding degrees in engineering or architecture are selected based on their GATE (General Aptitude Test in Engineering) score.

The course design aims to expand the knowledge of graphics designing and technology and deepen the understanding of the concepts introduced to the students in their previous program.

The postgraduate degree enhances the credibility of the students for job opportunities based on the level of their understanding and their creativity. The students are more likely to land a job through campus placements. However, the institutes collaborate with high-profile companies looking for talented graphic designers because the postgraduates have exceptional skills and exposure to the industry through internships and projects.

  • Short-term courses in graphics design

Many institutes and coaching centres offer short-term graphics design courses in Pune. The duration of these courses varies between 45 days to one year. While the 10th standard is the eligibility for some, the others require the minimum qualification of +2 or equivalent graduation from any stream.

Some courses introduce the candidates to graphics design and give an overview of various aspects of the discipline and technology. On the other hand, some of them teach advanced techniques and tools. The aspirants should choose the courses based on their qualifications, interests, and career prospects.

Desirable characteristics for a graphic design profession

Though graphic design involves technology and demands in-depth knowledge of tools and techniques, creativity is the key to a successful career in the industry. Following are the qualities and skills overlooked by employers in the candidates.

  • Soft skills

Interpersonal skills play a role in the performance of graphic designers. Hence, recruiters look for candidates with the following soft skills.

  • Active listening
  • Clear and concise communication
  • Time management
  • Ability to comprehend and accept constructive criticism
  • Patience
  • Storytelling abilities
  • Discipline
  • Attention to detail
  • Technical skills

In addition to the core techniques of graphic design, candidates with the following skills have advantages.

  • Adobe creative suite
  • Typesetting
  • Social media
  • Website design
  • Packaging
  • Project management
  • Marketing materials
  • Art direction
  • Digital design
  • Illustration
  • The conscience of staying up to date

Technology is advancing faster and introducing new tools and techniques in most industries. The only way to remain relevant and improve the credentials is to keep up with graphics design trends. The current list includes the following elements.

  • AI Design
  • Abstract 3D
  • Risoprint
  • Holographic Surrealism
  • Minimal Layouts
  • Modern Nostalgia
  • Brutal Grunge
  • Candy Colored Palettes

Graphic design career opportunities

According to a report published in September 2022, the graphics design industry in India is growing at a rate of 23 to 25 per cent annually.

Some popular types of graphic designer jobs are as follows:

  • Graphic designer

The roles of graphic designers are broad and depend on the industry. Primarily, they develop graphics and layouts for product illustrations, company logos, websites, and more.

  • User experience designer

The position fabricates processes, products, and services to make them seamless for users. It involves gathering the user experience, interpreting the feedback, and revising the products for better usability and other quality parameters.

  • User interface designer

The user interface is a subset of user experience and applies to digital tools and applications. The position involves designing and improvising the elements of screens and web pages.

  • Multimedia artists of animators

The primary role of an animator is to design complex graphics and animations using computer programs.

  • Art directors

They devise and develop a visual style and content in magazines, newspapers, product packaging, and movie and television productions to meet the objectives, such as marketing.

  • Product developer

It involves collaborating with the technical product development team, performing industry research, creating illustrations, presenting the product to employers or stakeholders, and contributing to the development process.

The career opportunities extend into other roles across various industries as follows.

  • Animation designer
  • Marketing specialist
  • Interior designer
  • 3D designer
  • Automobile designer
  • Textiles designer
  • Digital designer
  • creative director
  • Fashion designer

Summing up

Graphic designing has a bright future with ample career paths across various industries. The data from the surveys and studies support the forecast of increasing job opportunities. Regardless of educational background, candidates from different professions and streams can take courses to acquire technical skills and knowledge of graphics design and pursue a career in the industry.

Are you considering a career in animation but unsure how to break into the industry? Look no further than animation schools. These schools not only teach students the necessary skills and techniques to become successful animators but also provide invaluable connections and resources to help them land jobs in the industry.

In this blog, we’ll explore how these schools help students secure animation jobs in the animation industry. From job placement assistance to industry partnerships, animation schools offer a range of benefits that can help students achieve their career goals. So, if you’re looking to start your journey toward a career in animation, keep reading to find out how animation schools can help you get there.

What are animation schools?

Animation schools are educational institutions that specialise in teaching students the necessary skills and techniques to become successful animators. These schools offer a range of programs, from certificate programs to bachelor’s and master’s degrees, in various areas of animation, such as 2D animation, 3D animation, stop-motion animation, and more.

What all animation schools incorporate?

At animation schools, students typically study a variety of subject matter related to animation, including character design, storyboarding, cinematography, sound design, and post-production. They also receive hands-on training in various animation software programs like Adobe Creative Suite, Toon Boom Harmony, and Autodesk Maya. Animation schools often offer a variety of programs to meet the needs and interests of students, such as computer animation, visual effects, game design, and digital media. Some schools also offer specialised programs in niche areas such as motion graphics or medical animation.

In addition to providing students with a strong foundation in animation, animation schools also offer a range of resources and opportunities to help students launch their careers. These resources may include job placement assistance, industry partnerships, internships, and access to state-of-the-art facilities and equipment.

Who can join an animation school?

Animation schools are accessible to individuals, anyone and everyone with a keen interest in animation and a desire to create visually stunning and captivating imagery. Regardless of whether you are a high school graduate looking to embark on an animation journey or a seasoned professional seeking to broaden your skill set, animation schools offer an array of programs to cater to all individuals.

Most animation schools typically require prospective students to possess a high school diploma or equivalent and an art portfolio demonstrating their artistic talents and creativity. However, some schools may offer introductory programs or courses to students new to animation and who want to explore their interests before enrolling in a full-fledged program.

10 ways animation schools help students land jobs in the industry

As the future of the animation industry continues to expand, the demand for skilled professionals in the field is rapidly increasing. While a passion for art and storytelling is essential for pursuing a career in animation, formal education and training from animation schools can provide students with the tools, connections, and experiences necessary to succeed in the industry. We’ll explore 10 ways animation schools can help students land animation jobs in the industry.

  • Industry connections: Animation schools often have established relationships with top animation studios and companies, which can lead to potential job opportunities for students. These connections can provide students with access to professionals in the field, as well as internships, guest speakers, and career advice.
  • Networking: Attending an animation school allows students to network with other students, professors, and industry professionals at events, workshops, and conferences. This can lead to valuable connections that can aid in future job searches, as well as provide support and inspiration throughout their careers.
  • Career services: Many animation schools offer career services such as job placement assistance, resume building, and interview preparation. These services can help students navigate the job market and give them a competitive edge when applying for positions.
  • Real-world experience: Animation schools often provide opportunities for students to work on real-world projects and gain hands-on experience, building their portfolios and demonstrating their abilities to potential employers.
  • Expert faculty: Animation schools typically have experienced faculty members who are respected professionals in the industry. These instructors can provide mentorship, guidance, and industry insights valuable for students looking to pursue a career in animation.
  • Specialised programs: Animation schools offer specialised programs in areas such as character design, visual effects, and game design, allowing students to focus their studies on specific areas of interest and develop specialised skills that are in high demand in the industry.
  • Access to industry-standard software: Animation schools provide students with access to industry-standard software and equipment, allowing them to learn and work with the same tools used by professionals in the industry. This ensures that students are familiar with the latest technology and techniques when entering the job market.
  • Critique and feedback: Regular feedback and critique from professors and peers can help students improve their skills and develop a professional portfolio showcasing their abilities to potential employers. These critiques can also help students develop critical thinking and problem-solving skills, essential in the animation industry.
  • Alumni network: Animation schools have a vast network of alumni working in the industry, providing students with valuable connections and potential job opportunities. This network can be leveraged for job referrals, mentorship, and professional advice.
  • Portfolio review: Animation schools often hold portfolio review events where students can showcase their work to industry professionals and receive feedback. These events can be an opportunity for students to make connections and potentially secure job offers or internships.

Wrapping up

Ultimately, enrolling in an animation program can offer prospective animators a wide range of advantages that can aid in achieving their professional aspirations. Animation schools can give students the knowledge and experiences required to thrive in the cutthroat world of animation, from industry connections and seasoned faculty to specialised programs and portfolio reviews.

So, whether you’re interested in 2D animation, 3D modelling, or visual effects, consider attending the best animation institute in Pune or any other location to gain the knowledge, expertise, and industry connections needed to land your dream job in the animation industry. You can transform your love of art and storytelling into a rewarding and successful career in animation with effort, commitment, and proper training.

Maintaining a profitable firm depends heavily on advertising. You may build your new consumer clientele and keep coming back to clients by using effective promotional techniques. An important part of marketing and advertising is graphic design.

Graphic designers are in charge of developing and conveying concepts that educate, motivate, and fascinate consumers. They produce the production design and layout for various media, including brochures, periodicals, corporate reports, and ads, either manually or with computer software.

Thus, a graphic designer in advertising plays a crucial role in combining their passion for art with technology to communicate ideas with clients. The impact of graphic design on consumers is significant and serves as the primary determinant of whether they will purchase the specific good or service featured in the advertisement. Here are some explanations as to why having good graphic design will increase the efficacy of your advertising strategies.

What Does a Graphic Designer Do in Marketing and Advertising?

Graphic designers create visual representations to communicate with the audience. They create all the packaging, logos, promotional content, billboards, and posters. Graphic designers use shapes, colors, typography, images, and other design components to communicate ideas to viewers. Since each design reflects the brand as a whole, each has a distinct personality. Thus, graphic designers in marketing and advertising help in the following ways:

  • Creating Brand Identity

One of the main purposes of graphic design is to distinguish your company from the competition. Your business must have rivals in the industry. Thus, graphic design can leave a lasting impression on your target market and make your brand stand out when done well. They highly recall every brand impression seen by viewers.

Marketers and graphic designers work together to establish a strong link with the brand’s history, vision, and philosophy. Moreover, the graphic design represents your business and conveys to your target market the high levels of professionalism and knowledge you hold.

  • Helping in Brand Positioning

Every shade, pattern, logo, picture, and message can convey a lot of information about the brand. You can position your brand properly per your needs with a decent design that evokes customer demand. A well-known brand that makes an impact has a high brand recall value.

Effective designs also convey a clear message and encourage customers to choose your firm as their first choice for top-notch goods or services, boosting sales and profits.

  • Increasing Sales and Profits

Graphic designers can increase business sales if the graphic communicates that your organization provides high-quality goods or services through a distinctive design with precise copywriting. Additionally, graphic design works better when customers can recall the style and color and are exposed to stunning visuals.

Thus, a more appealing design can draw in large numbers of potential clients and draw them closer to your company, increasing sales and profit.

  • Accurate and Convenient Flow of Information

In today’s busy world, thousands of photographs on social media platforms are often browsed by viewers without being carefully examined. A catchy design will grab people’s attention and spread the targeted message, whereas dull content may damage your business’s marketing efforts.

To reach your target audience, you must execute marketing strategies that build brand awareness and customer trust in your products. Graphic designers in advertising make the information delivered during marketing simpler to read and understandable.

  • Lead Generation and Conversion

Converting your target market into a loyal customer base is your primary marketing objective. A well-designed leaflet, advertisement, or web landing page can convert potential customers into paying ones. An expert graphic designer in marketing utilizes special call-to-action (CTA) components to persuade the target customer to buy the product or use the service.

If you involve customers in an activity, such as posting a comment or signing up for a website’s newsletter, they will feel like they are a part of the business. Thus, you must consider employing a designer with various design strategies to draw clients to your business and increase public awareness.

  • Facilitating Effective Communication

Another factor that makes graphic design necessary for on-point advertising is how it communicates your message to potential customers. Motivating visuals can help bring your ideas to life and effectively convey to your audience the specifics of your company and the products and services you provide.

Your advertisements indicate that your business is aesthetically appealing and can meet customers’ needs by using a trendy color palette and distinctive designs, good visuals, effective communication in your designs, and more.

  • Capturing the Audience’s Attention

Every day, we are inundated with various marketing initiatives. Advertising is present everywhere, both online and offline. Potential buyers and clients must be drawn in, but you must also keep them interested. This is the area where graphic designers in marketing shine. A skilled graphic designer can produce designs that captivate viewers and pique their curiosity.

Your marketing messages will miss the target if you have poor graphic design or have neglected this area of your firm. Thus, you need an effective graphic designer that can aid in capturing the audience’s attention.

Wrapping Up

Graphic design is essential in today’s intensely competitive corporate climate. Businesses need talented graphic designers to produce effective marketing materials. Stunning visuals have evolved into one of the most effective strategies organizations use. Just as beauty can mesmerize us when we look closer, so do graphic designers in advertising aid in luring viewers into discovering what lies beyond. It gives the customers access to an intriguing brand story lying inside.

We live in a world that is increasingly visual-focused. In all its glory, graphic design can be seen everywhere, including on social media, smartphones, and even the streets. Graphic design is, therefore, a crucial component of marketing. If you want to turn your audience into loyal customers of your company, you should always strive to use high-quality and skilled designers. It is a safe decision to hire a graphic designer or seek assistance from expert organizations to develop a strategy they know to meet your requirements.

Graphic designers use their diverse skills and tools in many exciting, educational, creative, and technical fields. If you have an imaginative mind, an eye for beauty, and a knack for using technology, graphic design may be your field. However, learning about your decision to choose this career path may give you a clear idea. The duties, salary, and required skills of a graphic designer are discussed here, along with advice on how to get into the field.

What Does a Graphic Designer Do?

Graphic designers create visual content using specialized software and hardware. Graphic designers are needed in any field where visual communication is essential. Graphic designers make visually appealing content for any industry, whether for marketing, advertising, software development, or entertainment. They make different creatives, from posters and logos to layouts and video transitions.

As a graphic designer, you will:

  • Gather information and conduct studies to inform your design decisions further.
  • Brainstorm new ways to improve existing designs.
  • Collaborate with the rest of the team, including the copywriters, editors, and photographers, and listen to their critiques to incorporate their feedback into the design.
  • Ideas and sketches should be presented to project managers or creative directors.
  • Pick the best fonts, color schemes, and other design elements.
  • Prepare the copy for print by setting the type and editing the images.
  • Upgrade and upkeep legally owned software.
  • Research cutting-edge computer tools and design programs for the visual arts.

Why Start a Career in Graphic Design?

  • Always in Style

If you’re looking for a job that will still be in demand once automation has taken over, graphic design is a viable alternative. Whether it’s for websites, product packaging, or advertisements, there will always be a need for a graphic design expert who can captivate audiences with visually compelling designs.

  • Never Stop Growing

The most efficient graphic designers are always learning. If you like learning new abilities, concepts, and tools, graphic design is for you. There are endless new ideas that could work in this field.

  • Multiple Career Options

As a graphic designer, you’ll have many job alternatives. Due to high demand, graphic designers can choose their sector and location. You may like professional sports, hospitality, or writing. Extensive and dedicated graphic design portfolios and resumes increase job opportunities.

Steps to Become a Graphic Designer

To work as a graphic designer, you need to know the fundamentals inside and out. It takes effort, patience, careful preparation, and understanding of design theory and practices to make something beautiful. Graphic designers must consider lines, colors, shapes, spaces, textures, fonts, sizes, placement, prominence, balance, and emphasis. All of these things have an impact on the final product and the way people respond to it.

  • Enrolling in a Graphic Design Class

You should start polishing your skills immediately to earn enough as a graphic designer. There are a plethora of guides and courses available online. Learn how to use programs and apps that can enhance your imaginative capacities. Knowing the capabilities and typical applications of each design tool or piece of software is quite helpful. Gaining a grasp of the nuances of graphic design and gaining insights into how to enhance your skills and construct a portfolio are both facilitated by self-education.

Coursework in graphic design is intended to introduce you to design fundamentals and help you hone your abilities through practice on real-world projects. Enrolling in a graphic design course is a great place to start if you’re looking to build your professional network. Most graphic design programs cover basics like color theory, typography, layout, and software and hardware.

Depending on the program’s scope, you may also learn about the evolution of the graphic design profession, best practices for creating a positive user experience, and fundamentals of creating an effective website. There are various approaches, from traditional classroom settings to the more fluid online learning format. Get one that works with your schedule and preferred method of learning.

  • Working on Projects

Now is the time to put into practice the graphic design principles and techniques you have learned. Working on your design projects is the greatest way to hone your skills and become proficient in graphic design software.

The first step could be to create fictitious or real-world adverts and logos. You can use an existing company’s ideas as inspiration for your own, speeding up the process of consumer discovery and design. It’s also possible to do volunteer work for local organizations and companies. Help these businesses with your design knowledge to gain experience and a resume boost.

  • Considering Internship Options

Internships at local businesses and studios may be available through your school. Professional office space can introduce you to useful processes, cutting-edge programs, and other resources that you might not have access to otherwise. The internship experience may be included in your portfolio. In addition to your resume, an impressive portfolio can powerfully market your skills.

  • Taking on Freelance Work

All design programs and tools are not prohibitively expensive. You might consider making a little investment to launch a successful freelance career. Maintaining a consistent practice routine can help you create the high-quality content your clients crave. Find freelance work through Internet portals, and raise your online profile by publishing samples of your work and positive feedback from clients. Since most graphic design work can be done remotely, you have more flexibility in where you choose to put in your time. You might also offer your design services to close friends and family members who may use your help.

  • Putting Together a Website/Portfolio

A portfolio comprises your best work in a specific field. Your portfolio can include anything creative you’ve done for work, such as photos, logos, or illustrations. Your portfolio is an excellent way to showcase your skills, expertise, and future potential to prospective clients. Establishing a web presence is necessary to sell products or services online.

Wrapping Up

Graphic design is a booming industry. To achieve great heights in graphic design, one needs to possess a specific set of creative skills. Enroll in any graphic designing course and gain work experience to understand design thinking. Taking huge leaps in the right direction will help you foster a culture of design thinking inside your company or your creative brand.

The 2023 graphic design trends are here, ushering in another year of stylish comebacks and exciting new avenues to explore in design. What, if anything, separates 2023 from previous trends, though?

Graphic design continues to evolve and adapt to new technologies and changing consumer preferences. In 2023, we can expect a rise in minimalist and versatile designs, bold colors, and a focus on sustainability and accessibility. With the growing popularity of virtual and augmented reality, designers will also experiment with immersive design experiences. These trends will shape how brands communicate with their audiences and provide unique visual identities in a highly competitive market.

Design professionals respond to global challenges in various ways. The advent of new technologies has piqued the interest of many, who see the future with a sense of optimism and curiosity. Some people fight against limitations and anti-establishment feelings through escapist yearning, while others rebel by coming up with novel ways to break the rules. Undoubtedly, 2023 will be remembered as a watershed moment in graphic design’s varied aesthetic evolution. The seven most important developments in graphic design are:

1. Astrological Tarot Card Interpretation

Mysticism and spirituality have always had an audience, but recently they have attracted a wider one. The mysterious nature of the admired subculture contributes to its widespread popularity. The yearning for something certain, like the laws of the cosmos, makes it not unexpected that the tarot style and art deco design are popular among the younger generation.

2. Three-Dimensional Materials for the Art of Pastel

Thanks to the development of AI creative tools and the metaverse introduction, designers can combine elements of several aesthetic traditions into one cohesive whole. These days, 3D elements are a staple of graphic design. Logos, typefaces, and other graphic design elements in 3D are becoming a new trend. While tech firms are the most likely to adopt this design trend, its application is not limited to that industry.

3. Custom Type

In recent years, major organizations have seen an uptick in employing hand lettering and alternative fonts. By changing the shape of letters or creating new fonts from scratch, hand-lettering may add a unique flavor to your design work and give your branding efforts a genuine boost in originality and character. When creating a new type lockup, wordmark, or any other type-related design, think about how you may make it stand out from the crowd.

4. The Clay Style

This well-known visual art conveys a powerful message: flaws may be beautiful. You can achieve Plasticine Clay’s look by working with plasticine or using a digital method. In contrast to the usual glossy, smooth surfaces of 3D design, the 2023 Plasticine Clay graphic design trend features rough textures that look like they were molded with fingers. That’s why it’s there—constantly reminding you that perfection is overrated and lies in flaws.

However, that’s not all. Plasticine Clay’s design is always evolving. It does not dry out, there are no limits to it, and it lends itself to many permutations in form and function. Are you looking for a new, fresh way to think, feel, and create in 2023? Then, go no further than this innovative trend in graphic design. It exists to show you that you have the power to alter the world.

5. Make an Impression Using Foil

A lot of attention will be paid to foil printing in 2023 as a major trend in the graphic design industry. Although gradients have recently made a comeback, foils still provide a unique way to give your print materials that extra touch of elegance and style. Using foil printing, your brand might try to make your products seem more high-end and sophisticated. Moreover, you can see the versatility of foil in custom business cards. Multi Colored foil, for instance, can be used to give an item a more futuristic appearance, as can the full-on use of gold.

6. Minimalistic and Streamlined Layout

The minimalist, clean style was introduced to the graphic design industry in response to the chaos and chaos-inducing qualities of the 3D Memphis style. This style encourages you to embrace the essence of things. A clean graphic design removes unnecessary ornamentation, making room for the content.

It’s possible that this aesthetic, becoming more widespread, may soon be reflected in the three-dimensionality of our everyday lives. Colors such as white, beige, and whitish shades of others on the color wheel predominate in the primary color palette of this clean graphic design style.

7.  Airbrush Surrealism

Surrealism has lasted as an aesthetic trend due to its potential to shock and astonish. In 2023, however, soft retro filters are added to bizarre chimerical artwork, blending surrealism with stunning airbrush methods from the 1980s.

The result is a homogenous mist that envelops the artwork, reducing the disorientation that is characteristic of surrealism. The balanced combination of hues produces an inviting and ethereal shimmer. Airbrush surrealism generally encourages a cheerful disposition, implying that the extraordinary has become the standard.

Wrapping Up

There you go! Above mentioned are the seven major trends in the field of graphic design we can expect in 2023. Think about ways you may apply these trends to your work to ensure that you remain ahead of the curve.

However, remember that rules are meant to be violated, so don’t be afraid to step outside the mainstream and create your unique look. The 2023 graphic design trends are an exciting continuation of art history. Mysticism, abstract color gradients, and floral motifs all have a relaxing effect on the mind. Even though economic austerity threatens to constrain daily life in 2023, the graphic design remains a powerful force of creation and innovation.

2023 is shaping to be exciting for graphic design, focusing on bold typography, vibrant colors, abstract and surreal visuals, and 3D elements. Designers will also continue to explore sustainable design practices, incorporating natural elements and using technology in new and innovative ways. As technology advances, it will play a crucial role in defining the graphic design trends of 2023, and designers will have to be adaptable and open to experimentation to keep up with the ever-evolving landscape of the design industry.

Graphic designing is a thriving industry fueled by the desire to bring originality and creativity to the emerging digital universe. Skilled graphic designers can now access in-demand designing techniques across various industries, such as manufacturing, production, multimedia, publishing, video games, and cinema.

As businesses strive to stand out in a crowded marketplace, the significance of professional design cannot be overstated. It helps graphic designers attain jobs in product design, video game design, and user experience (UX) design. In other words, the job prospects for graphic designers remain strong and promising for the present and future.

Besides, companies can also invest in innovative, high-quality designs to distinguish themselves from competitors and increase product recognition among the masses. This article guides you through the graphic designing salaries in 2023 and the jobs available for prospective individuals.

Why Graphic Design is a Lucrative Field? 

Graphic design is a lucrative field due to the increasing demand for visual content in organizations. With businesses serving online, visually appealing websites, logos, advertisements, and other marketing materials have become more important than ever.

Graphic designers help companies establish their brand image and create lasting impressions on potential customers. As a result, the demand for graphic designers continues to grow with good future prospects concerning job opportunities.

However, considering all the options, it’s essential to know the types of graphic design jobs for graphic designers in 2023. Let’s discuss them below.

Graphic design jobs and salaries in 2023

  • User Experience (UX) Designer

An individual whose job role requires designing a product (website, app, or service) from the user’s point of view is called a user experience designer (UX designer). Generally, interaction design for user interfaces is one of the most exciting aspects of graphic designing on the UX horizon.

Most organizations are looking for talented individuals with an eye for design and expertise in building websites and mobile applications. User experience designers in the United States may expect an annual income of $90,634, which is good considering the skill and experience expected by the organizations.

  • User Interface (UI) Designer

Skilled UI designers are responsible for the visual elements to improve accessibility and interaction when using desktop computers and mobile devices. Besides, UI and UX work together to enhance the technical aspects and gain good customer feedback.

A successful user interface designer must possess technical proficiency and an eye for aesthetics. These designers may expect a good income of $78,080 per year.

  • Logo Designer

Branding and marketing are integral components of a company’s success, and a professional logo designer plays a key role in creating a strong brand identity. Logo design is crucial in capturing attention and creating a lasting impression on users through websites or online platforms.

Brand identity design is a specialized aspect of logo design that involves creating memorable symbols and branding elements such as logos, business cards, and commercials. A career as a logo designer is financially sound, with an average annual salary of $50,430.

  • Fashion Designer

People interested in fashion and art can pursue a career in fashion design. Fashion designers help create apparel, accessories, and shoes. They balance everything with proportion, balance, and aesthetics, with an eye for detail and color.

Having expertise in a specific field, such as shoes or women’s clothing can open you up to various career opportunities. A fashion designer’s annual salary can range from $48,998 to $73,643.

  • Photo Editor

Photo editing is one of the common skills to learn today and is increasingly serving businesses selling a wide range of items. These businesses or organizations include e-commerce sites, social media platforms, apparel labels, and others. An image editor requires great technical expertise, creativity, and adaptability.

If you enjoy photography, you might want to consider pursuing a career in this profession. In the United States, the average yearly income for a picture editor is $39,029 per year.

  • Packaging Designer

Have you ever noticed the beautiful packaging for your purchased products? For instance, Apple’s packaging is simple yet appealing, thanks to the ones who designed the packaging. They are known as packaging designers.

The packaging design is usually diverse and comes in various sizes and shapes. Boxes, bottles, bags, jars, cans, wrappers, and other objects can all be aesthetic with a good package design. That’s why package designers develop good packaging for the products.

It’s a highly creative profession that requires novelty, product knowledge, and the proper balance of design feasibility. Customers must be able to open the package and utilize the items easily. A package designer earns $33,167 per year on average.

  • Art Director

Art directors are senior professionals responsible for managing a team of designers who work on creative projects such as web design, television, film, marketing, and publishing. They handle design projects and are knowledgeable in various art forms, filmmaking, fashion, and other art-related activities. The typical annual compensation for an art director might be $72,297.

  • Product Designer

Product designers create products required for daily life applications comprising consumer or industrial goods. They not only develop new products but also improve the old ones. They work with production, marketing, and technical teams to create designs that benefit customers and companies. These designers may expect to earn up to $62,400 per year.

  • Video Game Designer

If you like video games, you can turn your hobby into a career by becoming a video game designer. Video game designing requires innovative thinking with strong design skills covering various adventure, sports, or other video gaming sectors. The annual pay for a video game designer should be around $57,355.

  • Multimedia Designer

Multimedia designers can work as animators or artists, creating animation, 3D components, special effects, and other graphics using various technologies. They can work in many mediums, including television, video games, and film. A multimedia designer’s yearly compensation is $56,351.

Wrapping Up!

If you have a creative flare and the ability to bring your ideas to life, a career in graphic design might be profitable. As a result, investigate the graphic design jobs listed above and apply for the one you feel will be the best fit for you based on your interests and abilities.

UI/UX design is an essential aspect of digital product development, involving intuitive and user-friendly interfaces and experiences.

To effectively design UI/UX, it is essential to understand the basics. This comprehensive guide aims at beginners eager to learn the fundamentals of UI/UX design and how to apply these principles to create compelling digital experiences.

This guide will delve into the fundamental concepts of UI/UX design course, including information architecture, user research, wireframing, prototyping, and usability testing. Understanding the basics of UI/UX design can seem daunting to a beginner, but anyone can become a skilled UI/UX designer with the right resources and creativity.

Steps to Learn the Basics of UI/UX Design

  • Understanding User Needs

A User Experience Design course covers designing and developing user-centered digital products and services. This step involves user research and gathering insights about the target audience, their behaviors, motivations, and pain points. It helps designers understand the user’s context and how they interact with the product.

It’s essential to focus not just on the user’s immediate needs but also on their future goals and aspirations. You can achieve it by conducting user interviews, surveys, focus groups, and usability tests. By gathering this information, designers can comprehensively understand the user’s needs, wants, and how they interact with the product.

  • Creating a User Flow

This step involves mapping out the user’s journey from start to finish, including the steps they will take to complete a task, navigate the app, and interact with the design elements. User flow is a visual representation of the user’s journey, typically created with flow diagrams, wireframes, and storyboards.

It should clearly outline the user’s objectives and how they will achieve them within the app. The user flow should also consider any potential roadblocks or obstacles the user may encounter and how the design can overcome those challenges.

This step is critical in ensuring a smooth and seamless user experience, as it helps designers identify any pain points and make necessary changes before the final product gets developed. It helps to identify potential roadblocks and allows designers to make necessary changes before product development.

  • Designing the User Interface

This stage involves creating wireframes, prototypes, and mockups that demonstrate how the product will look and function. Designers consider accessibility, usability, and aesthetics to ensure that the user interface is intuitive and aesthetically pleasing.

In this stage, designers consider the target audience’s needs, specific goals, and the overall user experience. It includes choosing colors, fonts, and visual elements that align with the brand and communicate the desired message to the user.

Designers also consider the different platforms and devices on which the product will be used and make necessary adjustments to ensure a consistent and optimal experience.

Additionally, designers must ensure that the user interface is responsive and scalable, providing an optimal experience regardless of the device or screen size.

  • Choosing Colors and Typography

Colors and typography are essential UI/UX design components that can significantly impact the user experience. Colors can evoke emotions and communicate brand personality, while typography conveys tone and hierarchy of information.

When selecting colors, it is essential to consider the purpose and tone of the design. The color scheme should match the brand identity and evoke the desired emotional response from the users. Additionally, color contrast is also an essential factor, as it affects the readability of the text and the accessibility for visually impaired users.

Typography also plays a critical role in the design, affecting the text’s legibility, hierarchy, and aesthetic appeal. The font choice should complement the color scheme and be consistent across the entire design. The size and spacing of the text also contribute to readability and should be chosen based on the content and context.

It is essential to balance functionality and aesthetics and ensure the chosen elements are accessible to all users. Consider using tools such as color wheel and typography scales to guide your selection process, and test your choices on various devices to ensure consistency and readability.

  • Conducting User Testing

User testing is a critical stage in the UI/UX design process as it allows designers to validate their design’s functionality, usability, and overall user experience. Designers should select diverse participants and create tasks that reflect real-world scenarios to conduct effective user testing.

Record the testing session through audio or video to facilitate the analysis of user behavior and feedback. Observing users interacting with the design and gathering qualitative data can provide valuable insights into areas that need improvement, such as confusing navigation or missing information. This stage gets repeated multiple times until the design optimizes for user satisfaction.

  • Iterating and Improving

The key to UI/UX design success lies in constantly iterating and improving the design based on user feedback and testing. This stage of the design process is crucial because it helps designers to refine their ideas and make them more user-friendly.

At this stage, designers should conduct usability testing to gather user feedback and determine what works and needs improvement. Use this information to make adjustments to the design, such as changing colors, spacing, or adding new elements.

Designers should also consider A/B testing, where two versions of the design get tested to determine which is more effective. It allows designers to compare the results of two designs and make informed decisions based on the data.

It is crucial to note that this process is ongoing. The design gets constantly refined and improved to meet the users’ needs. With each iteration, designers should be looking to simplify the design and make it more intuitive and user-friendly.

By constantly iterating and improving the design, designers can ensure that they provide users with the best possible experience while also achieving their design goals.

How do I know if UI or UX is a better fit for me?

Deciding between a career in UI (User Interface) or UX (User Experience) design can be challenging, especially if you’re new to the field. Here are some factors that can help you determine which area might be a better fit for you:

  • Your skills and interests: Consider your strengths, skills, and interests. If you enjoy designing visual elements such as typography, colour schemes, and icons, UI design might be a better fit for you.
  • Your personality: Consider your personality traits. If you enjoy working on multiple projects simultaneously, handling various tasks, and collaborating with a team, both UI and UX design roles may be suitable for you.
  • Your education and background: Consider your education and work experience. If you have a graphic design or digital media background, UI design might be a more natural fit.
  • Job market demand: Consider the job market demand and opportunities in your area.

Remember, there’s no right or wrong answer when it comes to choosing between UI and UX design. Both roles are equally important, and both require a mix of technical, creative, and interpersonal skills to succeed. It’s all about finding the area that you’re passionate about and that aligns with your skills and interests.


To sum up, UI/UX design plays a crucial role in shaping the user experience of digital products and services. A comprehensive understanding of the basics is essential for designers who want to create aesthetically pleasing and intuitive interfaces.

This guide has covered various design course UI, including user research, prototyping, testing, and design principles. It is important to note that UI/UX design continually evolves and requires continuous learning and adaptation.

Designers should stay up to date with the latest trends, tools, and techniques to ensure that they are creating interfaces that meet the evolving needs of users. Following the best practices, designers can create functional and enjoyable user interfaces.

Animation V/S Graphic Design – Which is a Better Career Option?

Animation and Graphic Design are two distinct, yet related, fields that are both focused on creating visual content. Animation is the process of creating moving images, often through the use of computer software. It is used in a wide range of mediums such as film, television, video games, and online content. Graphic design, on the other hand, is the process of creating visual content for a variety of mediums such as print, web, and packaging. Graphic designers use a variety of design software to create visual elements such as logos, brochures, websites, and packaging. They also work on layouts, typography, and color schemes to effectively communicate a message to the audience. Both fields require creativity, an eye for design, and some level of technical knowledge. The purpose of this blog is to provide more insight into these two fields, their main differences, and how they can be used together in various mediums.

Table of Contents


o    What is the work of a Graphic Designer?

o    What are the tools of a Graphic Designer?

o    Is Graphic Design A Good Career?


o    How does Animation work?

o    Skills Required to be an Animator

o    Is Animation A Good Career?

 Salary Structure of Animation vs Graphic Design

o    Salary of a Graphic Designer:

o    Salary of an Animator:

4)  Are Degrees & Certificates That Important?
5)  Are The Fields Swappable?
6)  Conclusion

What is the work of a Graphic Designer?

A graphic designer is a professional who creates visual concepts using computer software or by hand to communicate ideas that inspire, inform or captivate consumers.

·        Creating Advertisements

·        Creating Banners, Flyers, and Social Media Posts

·        Making Logos, Colour Palettes for a Brand

·        Creating Blueprints & Mock-Up Samples

·        Typography, Photography

·        Creating Vector Images

·        Creating Illustrations

What are the Tools of a Graphic Designer?

Graphic designers use a variety of tools to create their designs. Some of the most commonly used tools include:

·         Adobe Photoshop

·         Illustrator

·         InDesign

·         Adobe XD

However, the above-mentioned tools are some of the most widely used and widely accepted tools in the graphic design industry.

Is Graphic Design A Good Career?

Graphic design can be a rewarding and fulfilling career choice for those with a passion for visual communication and problem-solving. There are several reasons why graphic design can be a good career:

·         High Demand

·         Variety of Opportunities

·         Flexibility

·         Constant Evolution

·         Creativity

·         Good earning potential

Overall, Graphic design is a good career for those who have a passion for visual communication, and problem-solving, and are open to learning and adapting to new technologies and trends.

How does Animation work?

Animation in itself is barely a stand-alone field. It is part of a long pipeline of production which involves:

Pre-Production: In this phase, the animator comes up with the story, the concept arts, and backgrounds, story-boarding, and aligns both the story and the concept arts into one product. All these involve tremendous planning and brainstorming. It’s not in one day that unique stories or content is created.

Production: This phase involves all the concept arts and background and stories to have a visual identity of their own. It is broken into Modelling where all the characters and environments are given a structure whether it’s 2D or 3D, Texturing, Lighting, and Rigging & Animation.

Post-Production: In this phase, all the scenes, shots, and sequences that have been prepared in the production par are Edited, and Composited according to the script and the director. In this phase, special visual effects and sound treatment are also done.

In summary, the animation is the process of creating moving images by displaying a series of still images in rapid succession. Different animation techniques use different methods and software to create the animation, but the basic principle is the same: to create the illusion of movement.

Skills required to be an Animator?

Being an animator requires a combination of artistic and technical skills. Here are some of the key skills needed to be successful as an animator:

·         Drawing and illustration

·         Storytelling and storytelling skills

·         Understanding of animation principles

·         Knowledge of software and technology

·         Creativity and imagination

·         Attention to detail

·         Teamwork

·         Adaptability

·         Good communication and presentation skills

·         Patience and perseverance

Overall, becoming an animator requires a combination of artistic and technical skills, as well as

Is Animation A Good Career?

Animation can be a highly rewarding and fulfilling career for those with a passion for visual storytelling and a creative mind-set. Here are some reasons why animation can be a good career choice:

High Demand: Animation is a growing industry, with a high demand for animation professionals in various mediums like film, television, video games, and digital media.

Variety of Opportunities: Animators can work in a variety of fields, from feature films and television shows to video games and online content, providing a wide range of opportunities to suit different interests and skills.

Creativity: Animation allows for the expression of creativity and the ability to bring characters and worlds to life.
Constant Evolution: The field of animation is constantly evolving, with new technologies and techniques being developed all the time, providing animators with opportunities to learn and grow in their careers.

Good Earning Potential: With experience, animators can earn a good salary and have good earning potential in the animation industry.

Variety of Roles: Animation is a multidisciplinary field, where professionals can choose to specialize in different roles like 3D modeling, character rigging, animation, compositing, etc.

Overall, animation can be a good career choice for those who have a passion for visual storytelling, a creative mindset, and are willing to continuously learn and adapt to new technologies and trends.

Salary Structure of Animation VS Graphic Design

Salary of a Graphic Designer:
According to Pay Scale, the average salary for a graphic designer in India is around Rs. 3,00,000 per year. Entry-level graphic designers typically earn around Rs. 1,50,000 to Rs. 2,50,000 per year, while more experienced graphic designers can earn up to Rs. 5,00,000 or more per year.

Overall, being a graphic designer in India can be a well-paying career, with the potential for significant earning potential as one gains experience and expertise.

Salary of an Animator:

The salary of an animator in India can vary depending on factors such as experience, location, company size, and the specific role within the field.

According to Glassdoor, the average salary for an animator in India is around Rs. 4,50,000 per year. Entry-level animators typically earn around Rs. 2,50,000 to Rs. 3,50,000 per year, while more experienced animators can earn up to Rs. 8,00,000 or more per year.

Overall, being an animator in India can be a well-paying career, with the potential for significant earning potential as one gains experience and expertise. However, it’s important to keep in mind that salaries can vary widely depending on the specific circumstances of the job.


Both animation and graphic design are rewarding and fulfilling career options, and the choice between the two depends on an individual’s interests, skills, and career goals.

Animation is a career option for those who have a passion for visual storytelling, and enjoy bringing characters and worlds to life through movement and animation. Animation is a growing field and there is a high demand for animation professionals in various mediums like film, television, video games, and digital media.