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The gaming industry is growing manifold times in the present scenario. The growth can be attributed to the element of interactivity and immersion that is added to modern-day games. In recent times, highly immersive and technology-driven games like ClashOfClans, PokemonGo, and PUBG have taken the world by storm. This is just the beginning and the gaming industry will continue its dominance in the years to come.

In the global front, India also holds a significant spot for its gaming industry.  The Indian gaming industry is expected to reach an annual worth of 110 crores in comparison to the current value of 89 crores. It is gradually marching as to become one of the world’s leading gaming markets. The escalating number of smartphone users, elevating population of youth and higher disposable income are some of the factors behind the development of the gaming industry in India. However, with growth in the industry, the demand for efficient game developers is also mounting.

Types of Games

There are different genres of the game including Role Playing games (RPG), Strategy Games, Sports Game, Simulation Games, Action Games, etc. Creating the right type of game for the right audience is pivotal for the success of the game.

Before creating a game, a developer must decide the type or genre of the game he wants to develop. It purely depends on market research and the needs of the target audience. So, game developer should have knowledge and understanding of the market to select the right category of game that caters to the target gamers.

Scope in the gaming industry

As per stats given by AGA, more than 1.7 million people are globally employed in the gaming industry and this employment rate is increasing by 62,000 jobs each year. Some of the positions that can be undertaken by gaming professionals are Game Developer, Game Tester, Game Designer/Programmer, Narrative Designer, Game Reviewer, Game Animator. On average, game developers enjoy a starting salary package of 3 lakh/annum to 7 lak/annum.

Clearly, the industry offers a high-flying career to professionals. However, candidates need to possess requisite skills to capitalize on the opportunities. There are myriads of young, dynamic and creative individuals in India, but they need to be trained meticulously to become efficient game developers. They need to learn using state-of-the-art tools and sophisticated technology in order to create high-end games. So, Arena Animation introduced its game development program to efficiently train the future game developers.

Arena’s Game development programs

The game development program offered by Arena is a must for aspiring game developers. It gives them knowledge of concepts related to game creation along with providing hands-on experience of many development tools. The program teaches candidates to understand Unity Engine and create games on the engine. It trains candidates to create all types and genre of games using the Unity Game Engine.

Some of the highlights of the course are:

  • It trains the candidates to create mobile games, 3D games and AR games using Unity
  • It sharpens the development skills of candidates and allows them to acquire hands-on experience on the latest version of Unity.
  • Candidates learn to integrate AR in mobile games and create immersive games using Unity.

3D Games

Unity is a platform or game engine where different types of games can be created. Arena’s program familiarizes the candidates with this game engine, its latest features and other components. The candidates learn 3D game development right from downloading Unity to rolling out the game in it.

Mobile Games

Today, the demand for mobile games is at its peak. So, developers should know how to create interactive mobile games. Since Unity offers portability to Android and iOS devices, it is better than other game development engines. Arena’s game development program facilitates the candidates to hone their programming skills and master animation. The candidates can learn to create adventure games with amazing animation.

AR games

Augmented Reality or AR technology adds the element of immersion to a game. In Arena’s program, candidates learn how to effectively create an AR game in Unity. The candidates can learn to create AR games for Android, iOS and other devices.

If you wish to make your career in the gaming industry, then enroll for our game development program right away!

This is the era of game aficionados where mobile gaming is all the rage. Today, some people play games for leisure while some play to earn a livelihood. So, the gaming industry is on a rapid rise. However, different types of immersive games need to be rolled out in the market from time to time to avoid market saturation. For this, there is a huge demand for game developers who can understand the requirement as well as the psyche of gamers and create new games accordingly. In such a scenario, the aspirants can pursue game development course to enhance their development knowledge and skills.

Gaming is the most important part of the entertainment industry and one of the hottest professions throughout the world. Today everyone has an internet connection in their phones and computers. This wide access to the internet has augmented demands for online games with updated advanced technology. As the gaming industry is growing rapidly, it is providing great career options for the aspirants. One can seize the opportunities by pursuing game development program from Arena Animation.

Arena’s game development program

Arena Animation, a renowned skill-development and training institute, offers a course in Game Development. The course familiarises the candidates with the concepts of game development and trains them to create 3D, AR/VR-integrated games for multiple platforms using Unity. Here, the candidates are taught by industry experts and given hands-on experience of various tools. So, if you are interested to make your career in the field, then enroll for the game development program from Arena.

The gaming industry is laden with cutthroat competition. Every second, we find a new game being created. So, there is a need to create new games and improvise old ones. For this, the field requires creative, technology-savvy and passionate individuals. It offers an exciting career option for youngsters. To be a part of the gaming industry, you should have good knowledge of designing, programming, fine arts, software development, and framing.

Qualities you should possess to be a part of the gaming industry

  • If you have interest and passion for gaming, then you can become an expert in the gaming industry.
  • You should have a better understanding of development software along with a creative mindset.
  • If you wish to be a game designer, you should also possess time management skills and interpersonal skills.

Career options in the gaming industry

The development and designing process of games includes efforts of so many people like:

  • Game developer
  • Game designer
  • Game artist
  • Game programmer
  • Network programmer
  • Game scriptwriter
  • Audio/ sound engineers
  • Game testers

This industry provides the job options in large and small organizations and you can work as a freelance game designer also.

  • This is one of the highest-paid professions. Growth and the pay scale of an individual depend upon the ability to conceptualize and develop the program. One can earn Rs. 7000-10,000 per month during the training period. Depending on the abilities and the performance, it can reach up to Rs. 30,000 to 70,000 per month in a short span of time.
  • The earnings of freelancers depend on companies and clients they are working for. A freelancer can earn a handsome amount for projects in a month.

Clearly, the field of game design and development is rewarding. It promises a high-flying career whether you want to join a firm or work on your own.  To be a part of this industry, an individual must possess knowledge of animation, graphic designing, game designing/ technology, etc. A deep understanding of computer programming languages and game development engines is also required. To get a good start, you should pursue the Game Development Program from Arena Animation.

Visual effects or VFX have taken the viewing experience to another level. Today, movies, shows or advertisements are incomplete without visual effects, which showcase extraordinary visuals to the audiences and create an immersive experience.

In recent times, it is VFX that was behind the mammoth success of movies like Avengers and shows like Game of Thrones. This clearly indicates that viewers love VFX. So, every show maker or filmmaker is keen on integrating VFX. In such a scenario, there is a huge scope for proficient VFX designers. Furthermore, VFX specialists receive decent remuneration for their work. One can seize innumerable opportunities of the field by pursuing VFX course after 12th.

Today, several colleges offer VFX design course to train the aspirants on end-to-end VFX design. However, the aspirants should pursue the course from a reputed institute that develops a clear understanding of the field and offers hands-on experience of various tools. One such institute is Arena Animation.

Arena Animation’s VFX course

Arena Animation is a reputed institute of the country that offers diverse courses in game design & development, VFX design, animation, UX/UI design, etc. It offers VFX course that trains the candidates to become VFX specialists. It teaches all the fundamentals of VFX design and trains the candidates to exploit the most advanced tools and techniques.  Arena Animation offers two types of VFX courses:

VFX Prime

VFX Prime course trains individuals to add captivating Visual Effects to advertisements and TV productions. The course gives complete training to the candidates from building their fundamentals to providing knowledge of VFX tools and techniques. This comprehensive course trains the candidates of VFX filmmaking, green/blue screen, 2D & 3D animation, color correction, audio-video editing, simulation and dynamics.  Candidates also learn VFX techniques such as roto-painting, camera tracking, composting, rotoscopy, keying, etc. In addition to that, candidates get hands-on experience in design software and tools such as Adobe Illustrator, Maya, Inkscape, Openshot, Nuke, Silhouette, Adobe Photoshop Extended, etc. On completion of the course, the candidates would receive certificate in ACVP-Visual Effects, ACVP-Advanced 3D Animation, ACVP-Design and Visualization.

VFX Film Making

This course is for those who wish to enter the film industry.  It is an all-inclusive course that covers modules from the pre-production stage to VFX to post-production stage of VFX. This course facilitates individuals to comprehend VFX film making and the whole production process including 3D and VFX production. From building concepts to adding visual effects to enhance storytelling, candidates learn effective VFX design in the course. The course includes modules on character design, visual scripting, graphics & illustrations, FX and simulation, matte painting, audio-video editing, time remapping, rotoscopy, composting, wire removal, color correction, digital sculpting, 2D & 3D animation, digital printing, etc.  It offers hands-on experience of design tools and software such as Natron, Maya, Adobe Photoshop Extended, OpenShot, Mocha, Maya, Houdini, etc.  On completion of the course, candidates will become Arena Certified Specialist in CGI and VFX for Films.

Benefits of Arena’s VFX course

There are several benefits of pursuing VFX course after 12th from Arena:

  • The course is based on the needs of the industry. Thus, it makes the candidates job-ready.
  • It offers hands-on training of VFX design tools and software.
  • It is a comprehensive course that teaches right from the basics of VFX design to use of advanced VFX techniques.
  • The candidates are taught through live projects.
  • It facilitates the candidates to create a portfolio in their area of interest.
  • Candidates gain industry exposure through workshops.
  • Students get access to Onlinevaristy, which is an e-learning platform.
  • Arena also allows its students to access Creousals, a platform where they can create their portfolio.

Visual Effects is a technique that has totally revolutionized the media and entertainment industry.  It is the power of visual effects that transform an ordinary viewing experience into an extraordinary one. VFX are exploited in action-packed movies to demonstrate action scenes such as the one where the protagonist bashes the goons in air. It is VFX that exemplify reel superheroes as mighty and create an immersive viewing experience. VFX blends reality with imagination and takes the viewers to a world of fantasies.

In recent years, VFX has been all the rage and the audiences are totally in love with it. So, the demand for VFX is on arise which has led to innumerable opportunities for the VFX designers. In order to capture these opportunities, you should pursue VFX course from Arena Animation. One of the top training institutes of India, Arena Animation offers job-centric courses that enhance skills of candidates.  It offers two courses in VFX design: VFX Prime and VFX Film Making.

VFX Film Making course offered by Arena

Do you want to create visual effects in films? If so, then you should pursue a VFX film making course from Arena Animation. This course develops understanding of whole VFX film-making process from pre-production stage to its post-production. Through this course, candidates gain knowledge of visual effects and learn to implement it in films so that they can enter Hollywood, Bollywood and Regional Film Industry. The course includes modules in 3D & VFX production. It is divided into three terms.

  • Term 1:
    Term1 includes modules on Light, Colors & Perspective; Digital Painting; Character Design; Audio-Video Editing; Application of 2D Animation; Concept of Cinematography & Perspective and Concepts of Graphics and Illustrations.
  • Term 2:
    In this term, candidates get familiar with Fundamentals of VFX; Basics of 3D Animation; Digital Sculpting; 3D Character Animation and Rotomation; Texturing 3D Models; FX and Simulation; Lighting Models; Particle and Dynamics.
  • Term 3:
    This term includes modules on VFX Film Making from pre-production to post-production. It includes modules on Color Correction; Green/Blue Screen; Matte Painting; Pre-visualization & VFX Video Shoot; Advanced Composting Tools; Time Remapping & Bounding Boxes; Z-depth and Multipass Composting. 
  • Software & Tools:
    During the course, candidates are trained to use tools and software such as Maya Unlimited 2018, Arnold Renderer for Maya, Adobe Animate CC, Audacity, VSDC Video Editor, Natron, OpenShot, Nuke, Nuke X, Silhouette, 3D Equalizer, Blender, Adobe After Effects Professional CC, Pixlr, etc.
  • Certification:
    The candidates become Arena Certified Specialist in CGI and VFX for Films after the completion of course.

Why choose courses offered by Arena Animation?

Arena Animation is the top skill development and training institute of India that offers industry-centric courses in media and entertainment industry. There are several reasons that make it the best choice:

  • Arena’s curriculum is up-to-date and in sync with the industry requirements.
  • The courses offered by Arena are job-oriented.
  • It provides working experience on advanced tools and software.
  • Students can sharpen their skills and knowledge by studying through Onlinevarsity, an e-learning platform.
  • Each student is encouraged to create a portfolio in his/her area of interest.
  • Arena’s students get access to Creosouls, a platform to showcase portfolio.
  • The institute also offers placement support.
  • It provides loan facility so that students can easily chase their dreams.

Are you intrigued by the field of animation? Do you want to make your career in the sphere and exploit your creativity in producing breathtaking animations? If so, then you should pursue animation course after 12th.  

From games, film, advertisements to other television productions, animation has its application in many aspects of media. According to current trends, it is believed that the animation industry of India will reach a value of 2300 crore by 2020. This clearly shows that the field has immense opportunities for skilled candidates. One can seize these opportunities by pursuing courses in animation after 12th.

There are hosts of institutes that offer courses in animation. However, if you wish to get hands-on experience on diverse animation tools and learn under industry experts, then you should choose Arena Animation. A reputed training and skill development institute in India, Arena Animation offers job-oriented courses in animation that trains the candidates to immediately get absorbed in the industry. Currently, it offers two types of courses in animation:

Animation Prime

Animation Prime is an all-inclusive course where candidates learn animation right from its basics, fundamental techniques to the most advanced tools and software. In this course, candidates would learn about creative visualization, 2D animation and 3D animation.

The course is spanned across three terms where candidates would be trained of digital animations, character design, typography design, rendering, digital modeling, crowd simulation, 3D character animation, digital sculpting, etc.

The course also provides working experience on tools and software such as Maya, 3ds max, Adobe Animate, Stop Motion Pro, Monkey Jam, Adobe Illustrator, Pixlr, Inkscape, Audacity, OpenShot, Natron, Golaem Crowd and many more. After successful completion of the course, candidates would become Arena Certified Animation Professionals.

Animation Film Design

This is a comprehensive course for aspiring film animation designers. It is a career-building course where candidates learn all the aspects of pre-production, production and post-production stages of animation. Here, candidates learn right from the fundamental design concepts & techniques to the latest tools & technologies.

The course is spanned across three terms where the candidates would learn Anatomy drawing, Showreel development, Timing animations, Modeling, Lighting & Rendering, Texturing, Rigging, Clay Modeling, Digital Ink and Paint, Animation Scene Planning.

During the course, candidates learn animation and gain working knowledge of animation tools such as Adobe Photoshop Extended, Adobe Premiere Pro, Toonboom, Autodesk Maya, Pixar Render-man, Adobe Audition, Adobe Prelude, Adobe Flash Professional and many more. Post course completion, candidates become Certified AFD and they also receive a Certificate of Animation Film Design Specialist from Arena Animation.

Career opportunities

After a course in animation, the candidates can explore diverse career opportunities. They can become 2D Animator, 2D Illustrator, 3D Animator, 3D Illustrator, Pre-Production Artist, Modeler, Character Designer, Texturing Artist, Rigging Artist, BG Artist, Layout Artist, Storyboard Artist, 3D Dynamics and FX Artist, Pre-production Artist, Lighting Artist, 3D Dynamics & FX Artist and Rendering Artist.

Why Choose Arena Animation?

There are several reasons that set Arena apart from its competitors:

  • Its curriculum is created according to the industry.
  • Candidates gain hands-on experience on the latest animation tools and software.
  • The animation courses are comprehensive that builds concepts of the candidates.
  • Arena also helps its students with portfolio creation in their interested area.
  • Students get access to Online varsity, which is an e-learning platform.
  • Students get access to Creosouls where they can show their portfolio.

The gaming industry is ever-rising in present times. So, there is huge demand for skilled professionals who can create immersive games and add effects to it. The animation is also an integral part of game development. That is why there is an increased demand for animation specialists in the gaming industry. If you wish to make your mark in the industry and become a skilled animator, then you can pursue animation courses from Arena Animation. Currently, the institute offers two types of Animation courses: Animation Prime and Animation Film Design.

Animation Prime Course offered by Arena Animation

In the animation prime course of Arena, candidates learn fundamentals of animation along with understanding various tools, technologies and techniques of the field. The course familiarizes the candidates with basic concepts of animation, concepts of sketching, fundamentals of storyboards and 2D as well as 3D animation. The duration of the course is 27 months and it is divided into three terms.

  • Term 1
    In this term, students learn basics of animations which include Concepts of Graphics & Illustrator; Digital Illustrator; Concepts and Applications of 2D Animation; Digital Painting; Character Design; Typography Design; Anatomy Study; Story boarding & Animatics and Concepts of Cinematography & Photography.
  • Term 2
    It includes modules on Clay Modeling & Animation, 3D Motion Graphics, Digital Composting; Digital Modeling with 3ds Max; Lighting & Texturing Models and 3D Animation Portfolio.
  • Term 3
    In this term, students learn about Basics of 3D Animation; 3D Character Animation; Match moving and Camera Tracking; Digital Sculpting; Digital Modeling with Maya; Lighting and Rendering Models; FX, Dynamics & Simulation and Crowd Simulation.
  • Tools & Software
    During the course, candidates acquire hands-on experience of various animation software and tools such as Blender, Stop Motion Pro, Monkey Jam, Stop Motion Studio, Adobe Illustrator CC, Adobe Photoshop Extended CC, Adobe Audition CC, Natron, Maya Unlimited 2008, 3ds Max 2018, Arnold Renderer for Maya, V-ray for 3ds Max, Adobe Photoshop Extended CC, Audacity, ZBrush 4R8 and Inkscape.
  • Certification and career options
    The candidates become Arena Certified Animation Professionals post the course completion. They can then explore myriads of career options in the gaming industry including Graphics Designer, 3D Modeler, 2D/3D Animator, 2D/3D Illustrator, Texturing Artists, Compositor, Storyboard Artist and Rendering Artist.

Why Choose Arena Animation?

Arena Animation is a well-known name in the training industry. It offers arrays of career-development course such as UX/UI design, game design & development, VFX design, Animations, Web design and development and many more. There are several reasons to choose Arena for your professional course:

  • Arena’s curriculum is up-to-date and in sync with the industry requirements.
  • The courses offered by Arena are job-oriented.
  • It provides working experience on advanced tools and software.
  • Students can sharpen their skills and knowledge by studying through Onlinevarsity, an e-learning platform.
  • Each student is encouraged to create a portfolio in his/her area of interest.
  • Arena’s students get access to Creosouls, a platform to showcase portfolio.
  • The institute also offers placement support.
  • It provides loan facility so that students can easily chase their dreams.

Introduction to Search Engine Marketing

  • Concept of SEM
  • Process of creating effective SEM
  • Identify the option to use Google Adwords
  • Overview of the option to create ads in Bing and other social media

Introduction to SEM

  • Grow your business with Google Ads

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.

Create your Ads in few steps

  • Step 1 Your goal
  • Choose calls to get customers on the phone to book appointments, schedule a job or close a deal.
  • Select shop visits if you own a physical location that relies on foot traffic.
  • Opt for taking action on your website if you want people to shop on your online store, sign up for your mailing list or fill in a form

Choose your budget well

  • Google Ads can work for almost any advertising budget. Decide how much you want to spend, and we’ll show you the estimated results.

Adjust when you need

  • Give Google Ads a try with no need to commit to a long-term contract – pause or cancel anytime. And, adjust your budget whenever you need, such as for busy holidays or product launches

Pay for real results

  • Signing up for an account is free. You’ll only pay when your customers take action, like when they click your ad to visit your website or call your business.
  • To set you up for success, we’ll provide reports and insights so you can track your ad’s performance and costs.

What are the different types of Google Ads

  • There are three basic types of Google Ads:
  • Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
  • Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
  • Video campaigns – usually 6 or 15-second videos, these ads show right before or during YouTube content

What is a CPC or PPC

  • CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.
  • Other advertising models include:
    • Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
    • Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)

Control your advertising costs, and get results – >Start Now

Make your spends work harder with Google

Google keeps working with you to improve your results. Their smart technology makes sure that your ads reach more of the right customers while staying within budget.

Step1: Pick the right social media.

 

 

Facebook Instagram LinkedIn Youtube Twitter
Main Industry Impact B2C B2C B2B B2B/B2C B2B
Social Media Site focus Sharing of news, content, stories Sharing of content, stories. Sharing of company and industry news/ discussion or videos Sharing of informative and entertaining videos Sharing of news, content, stories
Impact Website traffic Direct links from content posted; Ecommerce stores apps Direct links from content posted Direct links from content posted Direct links from content posted Direct links from content posted
Demographics Older Younger Professional Older/ Younger Older

 

Step 2: Complete your profile – Username, e-mail id, profile images and descriptions.

Step 3: Check what your competitor is posting. Visit Ubersuggest.com and search for content posting for your primary keywords.

Step 4: Build a connection.

  • A simple “ Thank you “ post
  • Highlight followers Reviews and/ or comments
  • Feature your most active followers
  • Offer special “ Social media “ only discounts/sales
  • Ask them what they want and deliver
  • Run an appreciation contest

Step 5:  Why Engagement is important than followers?

  • You know the audience is real
  • User-generated content is created
  • Conversions are made
  • You earn Trust
  • Engaged followers build relationships
  • Trusted followers refer / like / share / comment with choice

Step 6: Don’t Push people for business on day 1.

  • Be patient to generate followers
  • Increase content and build a relationship
  • Wait period min 3 to 6 months; ideal – 9 months

8 Blogging tips that will drive traffic to your social media platform.

  • Step 1: Write with “ You “ and  “ I “
  • Step 2: Paragraphs not more than 5 lines
  • Step 3: Use Headings – Copyblogger.com
  • Step 4: Write a Conclusions
  • Step 5: Facts and Data backed by source
  • Step 6: Use Images – Infographics
  • Step 7: Thorough and actionable
  • Step 8: Write a blog at least once a week

Case Study for Facebook Marketing.

Facebook Brand Awareness Case Study

1. Rock & Roll Hall of Fame

The Rock & Roll Hall of Fame, a HubSpot customer, wanted to boost brand awareness and get more ticket purchases to their museum. Since they’d mainly used traditional customer outreach strategies in the past, they wanted to experiment with more ways of reaching audiences on social media.

Because the museum’s social media team recognized how often they personally used Facebook Messenger, they decided to implement a messaging strategy on the Hall of Fame’s official business page.

From the business page, users can click the Get Started button and open a chat with the Hall of Fame. Through the chat, social media managers were able to quickly reply to questions or comments from fans, followers, and prospective visitors. The reps would also send helpful links detailing venue pricing, events, other promotions, and activities in the surrounding area.

Rock & Roll Hall of Fame Social Media Team responds to Facebook Messenger messages

Since the Messenger launch, they claim to have raised their audience size by 81% and sales from prospects by 12%. The company claims that this feature was so successful that they even received 54 messages on an Easter Sunday.

Takeaway

Being available to connect with your audiences through Messenger can be beneficial to your business and your brand. While the Rock & Roll Hall of Fame boosted purchases, they also got to interact with their audiences on a personal level. Their availability might have made them look like a more trustworthy, friendly brand that was actually interested in their fanbase rather than just sales.

2.Facebook Reach Case Study:

Buffer

In early 2016, Buffer started to see a decline in their brand reach and engagement on Facebook due to algorithm changes that favored individuals rather than brands. In an effort to prevent their engagement and reach numbers from dropping even further.

The brand decided to cut their posting frequency by 50%. With less time focused on many posts, they could focus more time on creating fewer, better-quality posts that purely aimed at gaining engagement. For example, instead of posting standard links and quick captions, they began to experiment with different formats such as posts with multi-paragraph captions and videos. After starting the strategy in 2016, they continued it through 2018.

Here’s an example of one an interview that was produced and shared exclusively on Facebook.

The Results: By 2018, Buffer claimed that the average weekly reach nearly tripled from 44,000 at the beginning of the experiment to 120,000. The page’s average daily engagements also doubled from roughly 500 per day to around 1,000.

In 2018, Buffer claimed that their posts reached between 5,000 to 20,000 people, while posts from before the experiment reached less than 2,000.

Although Buffer began the experiment before major Facebook algorithm changesthey updated this case study in 2018 claiming that this strategy has endured platform shifts and is still providing them with high reach and engagement.

Takeaways

It can be easy to overpost on a social network and just hope it works. But constant posts that get no reach or engagement could be wasted your time and money. They might even make your page look desperate.

What Buffer found was that less is more. Rather than spending your time posting whatever you can, you should take time to brainstorm and schedule out interesting posts that speak directly to your customer.

3.Facebook Video Views Case Study

HubSpot

In 2017, HubSpot’s social media team embarked on an experiment where they pivoted their video goals from lead generation to audience engagement. Prior to this shift, HubSpot had regularly posted Facebook videos that were created to generate leads. As part of the new strategy, the team brainstormed a list of headlines and topics that they thought their social media audience would actually like, rather than just topics that would generate sales.

Along with this pivot, they also experimented with other video elements including video design, formatting, and size.

Results: After they started to launch the audience-friendly videos, they saw monthly video views jump from 50,000 to 1 million in mid-2017.

Takeaways

Creating content that caters to your fanbase’s interests and the social platform it’s posted on can be much more effective than content that seeks out leads.

While videos with the pure goal of selling a product can fall flat with views and engagement, creative videos that intrigue and inform your audiences about a topic they relate to can be a much more effective way to gain and keep your audience. Once the audience trusts you and consumes your content regularly, they might even trust and gain interest in your products.

4.Facebook Lead Gen Case Study:

Major Impact Media

In 2019, Major Impact Media released a case study about a real-estate client that wanted to generate more leads. Prior to working with Major Impact, the Minneapolis, Minnesota brokerage hired another firm to build out an online lead generation funnel that had garnered them no leads in the two months it was active. They turned to Major Impact looking for a process where they could regularly be generating online leads.

As part of the lead generation process, the marketing and brokerage firms made a series of Facebook ads with the lead generation objective set. Major Impact also helped the company build a CRM that could capture these leads as they came in.

Results: Within a day, they received eight leads for $2.45 each. In the next 90 days, the marketing firm claimed the ads generated over 370 local leads at the average cost of $6.77 each. Each lead gave the company their name, email, and phone number.

Although these results sound like a promising improvement, readers of this case study should keep in mind that no number of qualified leads or ROI was disclosed. While the study states that leads were gained, it’s unclear which of them lead to actual sales — if any.

Takeaways

This shows how Facebook ad targeting can be helpful when you’re seeking out leads from a specific audience in a local area. The Minneapolis brokerage’s original marketing and social media strategies weren’t succeeding because they were looking for a very specific audience of prospective buyers in the immediate area.

Ad targeting allowed their posts to be placed on the news feeds of people in the area who might be searching for real estate or have interests related to buying a home. This, in turn, might have caused them more success in gaining leads.

5. Facebook Conversion Case Study:

Femibion from Merck

Femibion, a German family-planning brand owned by Merck Consumer Health, wanted to generate leads by offering audiences a free baby planning book called “Femibion BabyPlanung.” The company worked with Facebook to launch a multistage campaign with a combination of traditional image and link ads with carousel ads.

The campaign began with a cheeky series of carousel ads that featured tasteful pictures of “baby-making places,” or locations where women might conceive a child. The later ads were a more standard format that displayed an image of the book and a call-to-action.

When the first ads launched in December 2016, they were targeted to female audiences in Germany. In 2017, during the later stages of the campaign, the standard ads were retargeted to women who had previously interacted with the carousel ads. With this strategy, people who already showed interest would see more ads for the free product offer. This could cause them to remember the offer or click when they saw it a second time.

Results: By the time the promotion ended in April 2017, ads saw a 35% increase in conversion rate. The company had also generated 10,000 leads and decreased their sample distribution cost by two times.

Takeaways

This case study shows how a company successfully brought leads through the funnel. By targeting women in Germany for their first series of creative “baby-making” ads, they gained attention from a broad audience. Then, by focusing their next round of ads on women who’d already shown some type of interest in their product, they reminded those audiences of the offer which may have enabled those people to convert to leads.

Source for above case studies – https://blog.hubspot.com/marketing/facebook-case-study

 

Agenda of the session

  • Working of Search Engines
  • What is SEO?
  • How Does Google Works?
  • Google Algorithms
  • Top Ranking Factors
  • Learning Resources

Search Statistics

  • 93% of online experiences begin a search engine
  • In 1999 it took Google one month to crawl and index 50 million pages, however, in 2012 it took less than one minute!
  • Google receives over 63,000 searches per second on any given day.
  • 50% of search queries are four words or longer.
  • More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.
  • 70-80% of people ignore paid search results, choosing to only click on organic listings

Learning outcomes – Working of Search Engines

  • Identify the need for search engines
  • Describe crawling by search engines
  • Describe indexing by search engines
  • Describe common search techniques and strategies
  • Describe the method of customizing search results
  • Understand the importance of user interaction with search engines
  • 70-80% of people ignore paid search results, choosing to only click on organic listings

List of Search Engines

  • Google 91.25%Bing 3.08%Yahoo 2.13%Baidu 1.48%Yandex RU 0.68%
  • DuckDuckGo 0.25%

Other Search Platforms

  • YouTube • Zomato • Justdial • Amazon • Flipkart

How Does Google Work ?

  • Crawl When Google visits your website for tracking purposes. This process is done by Google’s Spider crawler.
  • Indexing – After crawling has been done, the results get put onto Google’s index (i.e. web search).

Video By Matt Cutts

https://www.youtube.com/watch?v=BNHR6IQJGZs

Search Techniques &  Strategies

  • Basic Search Techniques
    •  Use of keywords
    • Excluding keywords ( minus )
    •  Search for exact phrases
    • Inclusions of keywords
    •  Wild card search “ * “
  • Quick Search Techniques
    •  Time
    • Calculation search
    •  Range search
    • Definition search
    •  Convert search
  • User Interaction
    • Transactional queries
    • Informational queries
    • Navigational queries

What is Search Engine Optimization?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Google Ranking Factors

https://backlinko.com/googlerankingfactors

  • Content Quality & Length
  •  Backlinks
  •  Mobile First Approach
  •  Click Through Rate
  • Dwell Time
  • Social Signals
  • Domain Authority
  • User Experience
  • Brand Mentions
  • HTTPS
  •  Page Speed
  • Bounce Rate
  • Brand Searches

Google Algorithms https://moz.com/google-algorithm-change

  • Page Rank
  • Hummingbird
  •  Penguin
  • Panda
  • Https
  • Exact Match Domain
  • Pigeon
  • Mobilegeddon/Mobile Friendly
  • Possum
  • Accelerated Mobile Pages
  • RankBrain
  • Fred
  • Mobile Interstitial Ads
  • Mobile-First Index

The 6 Step Framework

  • Keyword Research
  • Competition Analysis
  • Keyword Mapping
  • SEO Plan
  • The On-Page SEO
  • The Off-Page SEO

Keyword Research Methods

  • Google Suggested Terms & Related Searches • Google Adwords Keyword Planner Tool
  • LSIgraph
  • Answer the public
  • SEO Chat tool (Keyword Suggest) • KeywordTool.io
  • Kwfinder
  • UberSuggest

Google Adwords – Keyword planner

  • Research Keywords
  • You can find keywords for new or existing campaigns
  • Search keywords based on service or products, website or landing pages
  • Get Historical statistics & traffic forecasts
  • To decide which keywords to use for a campaign
  • Forecasts like predicted clicks and estimated conversions give you an idea of how keywords perform for a given bid and budgets

Search for new keywords

  • Sign in to your Google Ads account.
  • Note: If you’re logged into a manager account, you’ll need to choose a managed account to use in order to continue. Learn more about manager accounts
  • In the upper right corner, click the tools icon, then under “Planning,” click Keyword Planner.
  • Type or paste one or more of the following in the “Find new keywords” search box and, on your keyboard, press “Enter” after each one:
  • Words or phrases that describe what you’re advertising.
  • The URL of a webpage or entire website related to your business.
  • Click Get started to get new keyword ideas and historical statistics, like average monthly searches or competition data.

With your results, you can use the Keyword ideas page to:

  • Filter your results by keyword text, average monthly searches, top of page bid (low range), top of page bid (high range), competition, organic impression share, ad impression share, or exclude keywords already in your account.
  • See search volume data for your keyword ideas by date range.
  • See visualizations broken down by search volume trends, platforms, and locations.
  • Download keyword ideas.
  • Add keywords to your plan to get forecasts broken down by location, language, or network settings.

Get forecasts and historical metrics for your keywords

  • Sign in to your Google Ads account.
  • Note: If you’re logged into a manager account, you’ll need to choose a managed account to use in order to continue. Learn more about manager accounts
  • In the upper right corner, click the tools icon, then under “Planning,” click Keyword Planner.
  • In the “Get metrics and forecasts for your keywords” search box, enter or paste a list of keywords, separated by commas or line breaks.
  • Click Get started to see your forecasts.
  • To see your historical statistics, like average monthly searches or competition data, click Historical metrics at the top of the page.

With your results, you can use the Forecasts page to:

  • Get updated keyword forecasts based on potential bids.
  • Sort your results by clicks, cost, match type, impressions, CTR, or average CPC.
  • Customize your forecasts by date range to see how seasonality affects traffic.
  • Visit the Plan overview page to see forecasts for top keywords, locations, and devices.
  • Download plan forecasts in a Google Ads Editor-friendly format.

With your results, you can use the Historical metrics page

  • See historical statistics for your keyword ideas by date range. • Download historical statistics of the keywords in your plan.

Types of Keywords

  • Short – tail keywords – running shoes
  • Primary Keywords – men’s running shoes
  • LSI keywords (latent Semantic Indexing) – men’s running shoes review
  • Long Tail Keywords – best running shoes for bad knees
  • Branded Keywords – Nike running shoes
  • Geo-specific keywords – best men’s running shoes near Pune

Competition Metrics

  • Domain Age
  • Domain Authority
  • Backlinks
  • Content-Length
  • Social Signals
  • Keyword Density

On-Page & Website Elements

  • Sitemap.xml (www.domain.com/sitemap.xml)
  • Robots.txt (www.domain.com/robots.txt)
  • Permalink
  • Meta Tags (Title Tag, Meta Description & Meta Keywords)
  • H1,H2,H3………H6 Tags
  • Internal & External Links
  • Alt Tags
  • Breadcrumbs
  • Keyword Density
  • Structured Data
  • Rich Content (Visual Content)
  • Canonical Tags
  • Open Graph Tags
  • 404, 301, 302, 200

Off-Page Optimization

  • Directory Submissions
  • Search Engine Submission
  • Social Media Optimization
  • Infographic Submissions
  • Social Bookmarking
  • Q&A / Discussion Forums
  • PPT Submission
  • Reviews
  • Video Submissions
  • Classified Ads
  • Article Submission
  • Press Releases
  • GIF Submission
  • NAP Consistency

Ubersuggest

  • Overview
  • Keyword Ideas
  • Content Ideas
  • Site Audit
  • Backlinks

Thank You,

Aashish Rathi

3D design for AR and VR

India is at the cusp of becoming the top gaming industry across the globe. Availability of creative minds, elevating youth population, world-class infrastructure and presence of giants like NVIDIA, Microsoft, Disney, etc, have acted as catalysts in the growth of India as a pioneer gaming industry.

The ever-rising game industry in India has colossal demand for professionals which is outnumbering the available professionals with requisite skills. So, there is a huge scope for the aspirants to make their mark in this lucrative field, provided that they pursue a game design course that imparts requisite gaming skills and acumen. There is a need for a game design course that imparts designing acumen to the candidates so that they can create 3D games. This is where our Game Design Program plays its role in bridging the gap between demand and aspirants.

What does our course offer?

Arena’s Game Design program is a boon for the aspiring game developers. It imparts game designing skills in the candidates and gives them insights into the field across various designing platforms and genres.  The course teaches different verticals of gaming ranging from fundamentals of game development to conceptualization and final roll out of the game. Through the course, candidates learn to develop 3D games using Unity. Candidates also learn integration of AR and VR experience into the game using Unity.

During the program, candidates get sufficient industry exposure through seminars and workshops. They get a chance to interact with the experts and learn from them. At the end of the program, students are required to create a project while applying their classroom learning. We facilitate the candidates to choose their area of interest and then pursue a specialization course in that area. We also help the students in creating their portfolio in their chosen area.

Furthermore, new technologies keep on cropping in the gaming industry to take the gaming experience to the next level. Our course also keeps the candidates abreast of such technologies and trends.

Why choose our program?

The game developers and game development companies need to adopt the latest industrial trends to keep pace with the industry. The modern-day games are highly interactive, grabbing and immersive. They are integrated with cutting-edge technologies such as AR, VR and MR to enhance their appeal. So, many game developing companies have shifted their focus on AR and VR bandwagon as these add extra appeal to the game. These technologies enhance customers experience and they have the potential to maximize the profits. So, game development companies are constantly in a lookout for professionals who have the knack for developing 3D games integrated with AR and VR.  In such a scenario, our course serves as a golden ticket for aspiring game developers. It trains the candidates to create a 3D game using AR and VR.

Benefits of learning game development from Arena

In today’s competitive world, Arena Animation’s game design course facilitates candidates to stand out from others. There are several benefits of our course:

  • You get to learn from the experts of the industry.
  • Our curriculum is totally relevant to the industrial landscape.
  • Our program is job-oriented.
  • Students receive hands-on experience by working on the latest software and tools.
  • We help our students in creating their portfolio online in Creosouls.
  • Students are made to work on live projects.
  • We also help the students by providing placement support.