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Media and Entertainment

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Matte Painting

“Art is not what you see, but what you make others see.” – Edgar Degas

Matte painting, a practice started in the year 1907 by Norman. O. Dawn in the movie “The Mission of California”. Matte painting was painted on a glass for creating something which wasn’t possible such as in a movie “Star Wars” most of the scene in the movie were matte painted as building a set like that was next to impossible. To understand  how matte painting was painted or how it was used in movies one should definitely go through the video  Industrial Light & Magic – Traditional Matte Paintings (rare footage)

Creation of Matte Paint

In the Matte paint, the word ‘Matte’ means blocking the image in the background that is some part of the scene was real and others were just painted on a glass cover and a camera was aligned in such a way that painting looks the part of the scene. To understand  how matte painting was painted or how it was used in movies one should definitely go through the video Industrial Light & Magic – Traditional Matte Paintings (rare footage)

Peter Ellenshaw and Albert Whitlock were one of the best matte painters, they worked in various movies as a matte Painter artist Such as “Peter Ellenshaw – Marry Poppins (1964) and The Sword and the Roses (1954)” “Albert Whitlock – The Bird (1963) and The Hidden burg”.

“Titanic” was one of the last movies to use digital and then came Digital Matte Painting, the concept was the same but the difference was now, it was painted digitally. Christopher Leith Evans was the first person to paint matte painting on the computer. Lord of the Ring, Harry Potter, Narnia and even more are some of the best examples of digital matte painting.

Creating a Matte Painting Digitally not only allowed to create a matte paint fast and easily but also made it 3 dimensional to give a  more realistic look, Basic software that is used in filmmaking are Maya, Adobe Premiere, Adobe Photoshop and of course Nuke.

How to create a simple Digital Matte Paint

For creating a basic 2d matte painting we use Photoshop. It starts with an idea, a concept, what are the scene requirements.

matte painting
Matte painting

Once all things are checked in the list now collect images as per the requirements. Images can be self-clicked or downloaded from the internet but it should have a copyright or else you will need a permission to use it.

It would be always easy if one starts with a making rough sketch since it gives an idea of what is to be created. Now import all the selected pictures and apply the mask on it and paint the required part.

Always keep a few things in while creating a matte paint-

  • Depth
  • Prospective
  • Shadow
  • Light
  • Colour Balance

Here is a  video example of creating a matte paint

Himanshu Pal, Student

Arena Animation Tilak Road

The career involving Photoshop in the Media & Entertainment sector is massive. Photoshop opportunities can be found in areas like Film editing, Photo editing, UI design, Digital painting, Matte painting and even more.  Aspiring students looking for a career involving Photoshop must first understand the history of Adobe Photoshop.

There are three keys for good photography: the camera, the lighting and Photoshop” – Tyre Banks

 

What is Photoshop?

Photoshop is considered to be the most powerful and popular image editing software in today’s market among thousands of image editing software, Photoshop is a graphic raster-based image editing software or in a layman’s language, you can define it as a creative hub.  Besides, this also allows you creating whatever you imagine.

What makes Photoshop the most powerful software?

Photoshop allows you to work on layers which helps to work on other images without interacting and mixing the pixel of those images.  Moreover, we can add them or delete them at any time we want. Adobe also introduced with CC (creative cloud) which allows working smarter with all adobe application.  It also syncs your settings, fonts, and colours – available across your desktop and also on phones.

There are many other features such as Camera Raw Filters, Liquefy, Stylize, etc. which has changed the world and especially changed the life of a graphic designer.

Photoshop is a proprietary software whose license is on yearly as well as monthly bases. Prices of software vary as per the plans introduced by Adobe on the basis of needs of customers. One can purchase software from www.adobe.com

When & who created Photoshop?

Two brother’s from America Thomas Knoll and John Knoll created a software in 1987 which they state as a coincidence and a  circumstance that came together at the right time. Thomas used to share his utility routines with John. John requested Thomas for more tools as he was interested in creating graphic images. After a lot of brainstorming and discussions, Thomas combined all the tools into a single application and named it as Photoshop. Prior to that, there were few other names such as Display, Image Pro, Photo Lab. The brother’s sold the distributed license to Adobe system in the year 1998 and the first version ‘Photoshop 1.0’ was released on 19 February 1990.

Photoshop gave the extensive power to Print and Publishing business and Multimedia industries as well. The Abyss” was the first movie to use Photoshop and John Knoll himself worked as a graphic designer for this movie, while Thomas Knoll is still working with Adobe system on the updates.  Adobe Lightroom, one of his recent updates is a Camera Raw Plugin.

Usage of Adobe Photoshop in Industries:

Career involving Photoshop
Percentage of industries using Photoshop

As per the survey of idatalabs, Photoshop in Graphics and Photo Editing categories is considered to have about 41.8% of market share. There are 168,609 companies that use Photoshop out of which 79,528  of companies are of United States and 5,937 companies are of India. Moreover, people are not aware that software industries (12,255) are the largest customers for Photoshop, whereas the design companies are only 3,444. 

Few companies that use Adobe Photoshop:

  •  iHeartMedia
  • Creative Circle, LLC
  • The UPS Store
  • Sinclair Broadcast Group
  • Townsquare Media Inc.

The Career involving Photoshop in the Media & Entertainment industries:

Many people have a misconception that every graphic designer ends up as an animator or in the entertainment industry whereas there is massive Career involving Photoshop in Branding, product design and even more.

­­­Branding:

logo
logo

Branding is not only a method of communication but also it is a  way of providing a unique identification to a company which help in giving recognition to a company. Now, what a designer has to do with branding? A designer is the one who designs logos, letterheads, posters, broachers, pamphlets and even more for the company.

Product design:

Every day we get acquainted with new products on the market, ever imagined what is the process behind it? Product designing is putting creativity and logic together. An Idea or a concept is a root of all creation which is then followed by preparing a 3d model on the software like Maya, 3Ds Max and even more, texturing the product is done in Photoshop.

Multimedia Design:

Multimedia designers are basically who combines various graphics, text, audios, animation together it is used in the gaming industry, e-learning, web development and even more. Various software like Photoshop, Premium, Audition is used for multimedia designing, Photoshop is used for image manipulation, image editing etc.

Films:

Everyone loves watching movies and T.V shows. Have you ever imagined how these characters are flying or how the city destroyed in superhero and sci-fi movies? Well, the answer is simple “Visual effects – VFX”, which requires software such as Nuke, Photoshop, Premier.

Careers involving Photoshop in the distinctive field:

There are various other Careers involving Photoshop in the distinctive field. Listed below are some of the career options:

Usage of Photoshop in other Software

There some software that needs Photoshop for texturing and matte painting like Autodesk Maya, Nuke and even more. Above all, it also helps in widening  your career options in photoshop even more such as:

  • Texture artist
  • Matte painter
  • Modelling artist
  • Accessory artist
  • Compositor
  • 3D CAD Designer

Other Career involving Photoshop:

Along with the above-mentioned fields other career involving Photoshop is freelancing, there is enormous work to get online some of the websites where a freelancer can find works are www.upwork.comwww.freelancer.com, and even more and another option is www.behance.net  by “Adobe” where they provide a platform to showcase one’s work and discover others creative work.

Where to Start From:

Many students who want to opt. designing as a career has a common question “where do I start from ?”. Self-learning can always be an option through online tutorials, blogs, books, etc. but one has to be committed towards it and spent at least 2 to 3 hours daily. Another option is joining a college or institute which provides you with a degree or a diploma this obviously will help you but to some extent, because this field solely depends on ones potential and creativity. Arena Animation Institute of animation is a great option but why?

Arena Animation believes in providing practical knowledge over theoretical, they provide multiple course options such as

  • Digital marketing
  • Animation
  • Multimedia
  • VFX
  • Web Design
  • Broadcast

Arena animation prepares equips its students with the skills required to become employable professionals in the Media and Entertainment Industry through latest tools and technology, honing talent with technique, Real Time exposure via formal and informal events and even more.

Himanshu Pal, Student

Arena Animation Tilak Road

Animation Industry
Media & Entertainment Industries.Animation in India sees massive growth:

Animation industry in India is expected to reach INR 82.9 Billion by the end of this year and by 2019 we expect the TV commercial market in India to reach INR 975 billion.  Towards the end of 2020, we expect the Multi-media and Web industry to increase by 13%. Because of the rise in usage of Internet and Smartphones, the need of Animators, Graphic designers or UI designers and Web developers or UX developers is going to reach at least 5 million. Besides this the Media and Entertainment sector is growing rapidly in India and is expected to reach INR 6700 Billion by end of 2019.

Vast Reach of Animation Industry.

The Animation Industry is associated with cutting-edge innovation because of the increasing use of the technology and the latest tools in the creative process.  Today, animation cuts through a cross-section of industries and is a boon for students as they have a wide range of career options to choose from such as

  • Film-Making
  • Television
  • Advertising
  • Print
  • Outdoor
  • Graphic Design
  • Motion Graphics
  • Digital Marketing
  • Game design.

Beside these the Animation industry also offers opportunity in Science, Engineering, Commerce, E-commerce, Medical Science, Manufacturing, 3D Printing and many more. Along with the Media and Entertainment, almost all other sectors in this world are directly or indirectly making full use of the tools like Adobe Photoshop, Autodesk 3Ds Max, Maya, Unity and many more.  Because of the high demand of skilled progessionals, the animation industry is growing at a massive pace.

Arena Animation Tilak Road is one of India’s leading education provider for students who dream to make their career in the field of VFX, Animation, Graphic Design, Virtual Reality and Augmented Reality. They makes students employable by building their capabilities through:

  • training them on the latest tools.
  • honing their talent with technique.
  • giving them a perspective through industry connects vis formal and informal events.
  • creating platforms that recognize their talent.
  • giving them an edge during the recruitment process through pre-interview preparation.

The knowledge transferred about the latest software and application during the content making process and development, has meant that skilled students from animation Industry find themselves employable across a vast genre of industries such as Advertising, Print, Television, Outdoor, Film-making, Graphics Design, Web Design, Gaming and Digital.  The wide spectrum of courses that are covered at Arena Tilak Road also helps other industries directly or indirectly such as Architecture, Life Sciences, Medicine, Manufacturing, Education, Technology and many more

Choose from Wide Spectrum of job oriented programs.

 Arena Animation Tilak Road has over the years kept pace with the changing needs of this dynamic segment by introducing a slew of job oriented programs.  As a result of this students  are highly employable post completion of the program.

Our Placement assistance

Arena Animation Tilak Road, students have started their careers in leading organizations across industry segments.  Following are few of the notable companies where Arena Animation Tilak Road students are climbing new heights and reaching closer to their dream of making a creative extravaganza.

  • Prime Focus
  • Discreet Arts
  • Trace VFX
  • Double Negative Studio
  • Red Chillies Entertainment
  • Yashraj Studios
  • Sony
  • Star TV

The world awaits you so that you can unleash the power of creativity with Arena AnimationTilak Road. For information please stay tuned. We would be bringing lot many articles based on various topics. In case you have any specific topic you would want us to cover feel free to write a comment.

Aashish Rathi, Director

Sunnnycom Training Institute.