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Careers in Photoshop

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Color helps us remember objects, influences our purchases and sparks our emotions. But did you know that objects do not possess color? They reflect wavelengths of light that are seen as color by the human brain.

The visible spectrum for humans falls between ultraviolet light and red light. Scientists estimate that humans can distinguish up to 10 million colors with their eyes.

So, it is too important and significant for the design aspect of any product to be analyzed, studied and reviewed properly before it goes into the market through an Android or iOS Mobile App and Website.

The way the user sees the object makes an impression about it visually.

The way the user uses the object makes an impression about its usage.

What is UX and UI ?

UI refers to User Interface. It involves the appearance of an application when a user is interacting with it. User Interface ensures the user can easily interact with the application. UI includes the app’s design, graphics, and presentation. An effective User Interface should be attractive to the users.

User Experience (UX) comprises human feelings, perception, emotions, and preferences during and after using an application. An App’s accessibility, simplicity, usability enhances satisfactory user experience. To create an efficient UX design, you need to conduct thorough research on the needs of your target audience.

Who can learn it ?

If we recall our schooldays of childhood we were motivated to take up dancing, singing, painting, drawing, writing, sports, drama to make us more creative, confident and outgoing. So, indirectly we were engaging in these as a hobby and passion. This is the stage where we are acquiring life skills. But, by the time we finish 10th STD we all become part of the rat race to become engineers, doctors, accountants, family business and somewhere we become lost in the daily routine of conventional life.

Let’s talk about driving. You will find people from as young as 17 years till even late 70’s in the society learning the skill of driving.

Do you need to be a graduate, automobile engineer or very intelligent to learn driving ?

Obviously no.

You just need to get yourself trained from an expert and then practice till you feel confident and can drive through the city, across the cities, across the States and entire India.

ABCD – ANYBODY CAN BE A DESIGNER

 Where to use it ?

Let me share few examples of popular websites and mobile apps which are using it

  • Paypal – Before Paypal rolled out their redesigned website in 2014, the site was overly complex. Since then, Paypal has been in the process of simplifying their website and mobile app experience.
  • Mailchimp – MailChimp gives their web application a face, though not a human one. Their mascot, a chimp named Freddie pops up throughout their interface adding humor, high fives, and an emotional connection with users. This humanization of technology adds depth to the otherwise sterile and frankly boring experience of managing your email marketing.
  • Google: Loading Super Fast Since 1997. Fast loading has always been a priority for Google, but it’s especially important for ecommerce. Being fast and efficient helps users get what they want without waiting. The Google Store site loads in just over a second, which is good because every extra second a user has to wait makes them more likely to leave.

Who used it first in modern times ?

Donald Norman arguably deserves the most credit as a pioneer in UX, as he is the one who coined the term “User Experience.” He proposed the idea that machines and software should be catered towards the user’s needs. When creating a product, whether physical or digital, the user’s desires and needs should always be the dominant driving force behind the design.

If that is not enough to convince you that Donald Norman is a pioneer in UX, it is also worth noting that Norman’s time at Apple as a User Experience Architect in the 1990’s is the first case of “User Experience” used in a job title. Norman, is what many would consider, the inventor of UX UI Designing Industry.

Scope in India ?

The average salary in India for a UX UI Designer is 6.5 lakhs INR per annum (approx)

Source – https://www.payscale.com/research/IN/Job=User_Experience_Designer/Salary

When Apple originally introduced the App Store in 2008, it wasn’t going to allow any other company to create apps for the platform. Luckily, they made the right decision of letting this thought go and allow other developers to develop a plethora of apps – which led to them earning $10 Billion in the first year. Google also started their own android market in the same year, now commonly known as the Play Store, which boasts of hosting more than 2.47 million apps.

These platforms created an ecosystem of tech-companies and independent developers who created beautiful, problem-solving apps of all kinds giving birth to an important industry which is still steadily growing today.

In 2023, mobile apps are projected to generate more than $935 billion dollars in revenue.

With the introduction of Jio, the internet spread like wildfire across India, thanks to the cheap services. The number of internet users in India is said to grow to 666.4 million in 2023. Thanks to cheap smartphones, the number of smartphone users in India is expected to rise by 84% to 859 million by 2022.

People in India installed more mobile apps in 2019 than any other country, accounting for 4.5 billion app installs in the first quarter alone. App Annie forecasts that by 2022, India will have 37.2 billion downloads a year, a growth rate of 207% – which makes it by far the fastest growing app market in the world. In 2018, 38% of Indians used more than 6 apps on a daily basis.

The shift to digital is helping retailers acquire new customers, engage better with existing ones, reduce costs, and improve employee morale. India’s retail market is expected to grow to $1.2 trillion by 2021 from $795 billion in 2017, the report says. This will also be driven by e-commerce market growth to $84 billion in 2021 from $24 billion in 2017. Since stats show that 88% of online shoppers say they wouldn’t return to a website after having a bad user experience, many companies – small and big; are focusing on having well-designed user experiences through their websites and apps.

One of the interesting options as a UI/UX designer is, opting to choose to become a freelancer. India’s freelancer market is the largest in the world, with 10 million people freelancing in 2018. There are various Indian platforms that connect freelancers to companies in need for certain UI/UX work like Upwork.com, LinkedIn, Freelancer.in etc.

What is a portfolio and infographic CV/Resume and how it helps ?

Portfolio contains all your creative and problem solving works However, a portfolio demonstrates the process undertaken to reach a result, rather than just the result itself  Focusing on quality rather than quantity

Three important Portfolio Websites

  • Behance –

https://help.behance.net/hc/en-us/articles/204483894-Guide-Intro-to-Behance

  • Dribbble –

https://dribbble.com/about

  • Medium –

https://medium.com/about

Adding visual elements to your resume will help you gain the upper hand than the rest of the job aspirants.With infographic resumes, more employers and hiring managers will be engaged and intrigued by the value you have to offer.Make your accomplishments stand out by tweaking fonts and replacing texts with visual elements like icons and charts. Once you’re ready, print out your winning infographic resume in PDF, PNG, or JPEG formats. Sharing it via email or social media is also a trend.

Three important Infographic CV/Resume Websites

  • Canva –

https://www.canva.com/resumes/templates/infographic/

  • Monster –

https://www.monster.com/career-advice/article/best-infographic-resumes

  • Lucidpress –

https://www.lucidpress.com/pages/templates/resumes/infographic

Who else says this about UX UI Designing ?

 The following article came in THE TIMES OF INDIA please check out – https://timesofindia.indiatimes.com/home/education/jobs/career-as-a-ui/ux-designer/articleshow/69771688.cms

The career involving Photoshop in the Media & Entertainment sector is massive. Photoshop opportunities can be found in areas like Film editing, Photo editing, UI design, Digital painting, Matte painting and even more.  Aspiring students looking for a career involving Photoshop must first understand the history of Adobe Photoshop.

There are three keys for good photography: the camera, the lighting and Photoshop” – Tyre Banks

 

What is Photoshop?

Photoshop is considered to be the most powerful and popular image editing software in today’s market among thousands of image editing software, Photoshop is a graphic raster-based image editing software or in a layman’s language, you can define it as a creative hub.  Besides, this also allows you creating whatever you imagine.

What makes Photoshop the most powerful software?

Photoshop allows you to work on layers which helps to work on other images without interacting and mixing the pixel of those images.  Moreover, we can add them or delete them at any time we want. Adobe also introduced with CC (creative cloud) which allows working smarter with all adobe application.  It also syncs your settings, fonts, and colours – available across your desktop and also on phones.

There are many other features such as Camera Raw Filters, Liquefy, Stylize, etc. which has changed the world and especially changed the life of a graphic designer.

Photoshop is a proprietary software whose license is on yearly as well as monthly bases. Prices of software vary as per the plans introduced by Adobe on the basis of needs of customers. One can purchase software from www.adobe.com

When & who created Photoshop?

Two brother’s from America Thomas Knoll and John Knoll created a software in 1987 which they state as a coincidence and a  circumstance that came together at the right time. Thomas used to share his utility routines with John. John requested Thomas for more tools as he was interested in creating graphic images. After a lot of brainstorming and discussions, Thomas combined all the tools into a single application and named it as Photoshop. Prior to that, there were few other names such as Display, Image Pro, Photo Lab. The brother’s sold the distributed license to Adobe system in the year 1998 and the first version ‘Photoshop 1.0’ was released on 19 February 1990.

Photoshop gave the extensive power to Print and Publishing business and Multimedia industries as well. The Abyss” was the first movie to use Photoshop and John Knoll himself worked as a graphic designer for this movie, while Thomas Knoll is still working with Adobe system on the updates.  Adobe Lightroom, one of his recent updates is a Camera Raw Plugin.

Usage of Adobe Photoshop in Industries:

Career involving Photoshop
Percentage of industries using Photoshop

As per the survey of idatalabs, Photoshop in Graphics and Photo Editing categories is considered to have about 41.8% of market share. There are 168,609 companies that use Photoshop out of which 79,528  of companies are of United States and 5,937 companies are of India. Moreover, people are not aware that software industries (12,255) are the largest customers for Photoshop, whereas the design companies are only 3,444. 

Few companies that use Adobe Photoshop:

  •  iHeartMedia
  • Creative Circle, LLC
  • The UPS Store
  • Sinclair Broadcast Group
  • Townsquare Media Inc.

The Career involving Photoshop in the Media & Entertainment industries:

Many people have a misconception that every graphic designer ends up as an animator or in the entertainment industry whereas there is massive Career involving Photoshop in Branding, product design and even more.

­­­Branding:

logo
logo

Branding is not only a method of communication but also it is a  way of providing a unique identification to a company which help in giving recognition to a company. Now, what a designer has to do with branding? A designer is the one who designs logos, letterheads, posters, broachers, pamphlets and even more for the company.

Product design:

Every day we get acquainted with new products on the market, ever imagined what is the process behind it? Product designing is putting creativity and logic together. An Idea or a concept is a root of all creation which is then followed by preparing a 3d model on the software like Maya, 3Ds Max and even more, texturing the product is done in Photoshop.

Multimedia Design:

Multimedia designers are basically who combines various graphics, text, audios, animation together it is used in the gaming industry, e-learning, web development and even more. Various software like Photoshop, Premium, Audition is used for multimedia designing, Photoshop is used for image manipulation, image editing etc.

Films:

Everyone loves watching movies and T.V shows. Have you ever imagined how these characters are flying or how the city destroyed in superhero and sci-fi movies? Well, the answer is simple “Visual effects – VFX”, which requires software such as Nuke, Photoshop, Premier.

Careers involving Photoshop in the distinctive field:

There are various other Careers involving Photoshop in the distinctive field. Listed below are some of the career options:

Usage of Photoshop in other Software

There some software that needs Photoshop for texturing and matte painting like Autodesk Maya, Nuke and even more. Above all, it also helps in widening  your career options in photoshop even more such as:

  • Texture artist
  • Matte painter
  • Modelling artist
  • Accessory artist
  • Compositor
  • 3D CAD Designer

Other Career involving Photoshop:

Along with the above-mentioned fields other career involving Photoshop is freelancing, there is enormous work to get online some of the websites where a freelancer can find works are www.upwork.comwww.freelancer.com, and even more and another option is www.behance.net  by “Adobe” where they provide a platform to showcase one’s work and discover others creative work.

Where to Start From:

Many students who want to opt. designing as a career has a common question “where do I start from ?”. Self-learning can always be an option through online tutorials, blogs, books, etc. but one has to be committed towards it and spent at least 2 to 3 hours daily. Another option is joining a college or institute which provides you with a degree or a diploma this obviously will help you but to some extent, because this field solely depends on ones potential and creativity. Arena Animation Institute of animation is a great option but why?

Arena Animation believes in providing practical knowledge over theoretical, they provide multiple course options such as

  • Digital marketing
  • Animation
  • Multimedia
  • VFX
  • Web Design
  • Broadcast

Arena animation prepares equips its students with the skills required to become employable professionals in the Media and Entertainment Industry through latest tools and technology, honing talent with technique, Real Time exposure via formal and informal events and even more.

Himanshu Pal, Student

Arena Animation Tilak Road